What I Learned by Participating in an Art Festival | Part 2 – Setup

Earlier this week, I shared my experience planning to participate in an outdoor art festival. Planning was a lot of work and took a lot of time, but once the…

Myths and Misconceptions of the Art World | Myth #3 – People Need to See Art In Person to Buy It

The art business myth I’m going to tackle today is that art buyers are unlikely to buy online because art needs to be seen in person to be truly appreciated….

What I Learned by Participating in an Art Festival | Part 1 – Preparation

I vaguely remember traveling with my parents to several outdoor art festivals. I was too young at the time to understand what was going on – I just knew that…

Myths and Misconceptions of the Art World | Myth #2 – Art Sells Itself

In my last post, I shared my thoughts on the health and vitality of the art market. I believe that the art market is the strongest it’s been in some…

Price it Right: The Artist’s Guide to Smarter Pricing

Pricing is one of the most critical aspects of your art business, and it comes with its fair share of challenges and emotional weight. With over three decades in the…

Myths and Misconceptions of the Art World | Myth #1: Art Doesn’t Sell Anymore

There are many myths and misconceptions about the art business the are perpetuated by artists, gallerists, and collectors. Over the next few posts, I’m going to share my thoughts on…

Ask a Gallery Owner | Should I Use a Pseudonym?

Do you think it’s a bad business move to give yourself an artist name? If when you may concerned or want to protect your private life from your business life would that be a sufficient reason to have an artist name?

I was wondering what your thoughts were?

–Victoria

Many artists have asked variations of this same question. I’ve worked with artists who use their real names, along with a number of artists who have adopted pseudonyms. It’s quite common for actors and authors to change their names.

Ask for the sale, no thanks response

Ask A Gallery Owner | What to Do when You Ask for the Sale and Get a “No”

You’re talking to a potential buyer who seems head over heals for one of your pieces. Your conversation is going well, so you decide to take the leap and ask…

The Ultimate Guide to Mastering Artistic Consistency for a Successful Art Career

Artistic consistency is a crucial yet often overlooked aspect of an artist’s career. This consistency allows an artist to create a body of work that is easily recognizable and distinctly…

Does an Art Education Matter?

Whenever I’m talking to artists about their biographies or resumes, the question of art education, or lack thereof, often comes up. Artists who have completed extensive academic training want to know how best to leverage that training to build their credibility. Artists who don’t have formal training, want to know if it will hurt their prospects for gallery representation and sales.