The Psychology of the Collector: Decoding Why People Buy Art
As artists and art professionals, it is in our best interest to develop deep empathy for our clients. We need to be able to put ourselves in their shoes to…
The 20% Investment: Why “To the Trade” Discounts Are Smart Business
As an artist, receiving an inquiry from an interior designer or art consultant can be exciting, but it often comes with a moment of hesitation. The question inevitably arises: “Do…
The Art of Goodwill: Why Free Repairs Pay Off in the Long Run
Imagine this scenario: A collector who purchased a small painting from you five years ago reaches out. They recently moved homes, and in the chaos of the transition, the artwork…
The “Pivot” Panic: Should You Wait to Submit Your Portfolio?
It is a scenario I see often, especially after an artist returns from a residency or a workshop. You have spent years building a solid body of work. You have…
The “Hero” Image Mistake: How to Structure Your Artist Portfolio for Galleries
When you are preparing to submit your work to a gallery, the instinct is natural: You want to put your absolute best foot forward. You look through your archives, find…
One Subscriber is Worth 1,000 Followers: Creative Ways to Grow Your Art List
There is a common frustration I hear from artists, particularly those who don’t participate in outdoor art festivals or trade shows. The question usually goes something like this: “I know…
2025 in Review: Volatility, the Rise of Online Sales, and the Reality of Hard Work
I have made a conscious decision in recent years to avoid the headlines. I don’t watch the nightly news, and I try to insulate myself from the constant drumbeat of…
The AI Panic: Why Hiding Your Art Might Be the Riskiest Move of All
There is a growing trend—and a growing anxiety—rippling through the art community right now. Many artists, fearing that their hard work is being used to train Artificial Intelligence models, are…
The “Studio Vault” Dilemma: What to Do With Your Earlier Work
Every artist who has been working for more than a few years eventually faces the same problem: The Accumulation. You look around your studio or storage rack and find a…
Closing the Sale: The Strategy of “Art on Approval”
I recently received a question from an artist who was in a delicate stage of negotiation. They had a potential buyer interested in a large, expensive artwork, but the buyer…