Gustav Klimt’s “Portrait of Adele Bloch-Bauer – The Woman in Gold”: The painting at the center of a Nazi controversy

Gustave Klimpt’s painting “Portrait of Adele Bloch-Bauer – The Woman in Gold” has a long and complicated history, involving Nazis, legal battles, and finally, a new home in New York….

Square inch pricing

Ask A Gallery Owner | Making Square Inch Pricing Work for Smaller Pieces

If you’ve been around here for a while, you know I highly recommend pricing based on size, generally square inches. But what if you do work in both large and…

Video: Ask a Gallery Owner | The Buyer Who Disappears Without Completing Their Purchase

This week’s question: Hi Jason, Last year, I posted a painting on Instagram that I had completed. A good friend said that she wanted to purchase it. I framed it…

Quick Tip – Get More Engagement from Your Followers: Ask Them Questions!

Are you ever disappointed by the lack of engagement from your followers when you post new art to social media, share a blog post, or send out an e-newsletter? If…

Don’t Overdo the Gratitude when You Make an Art Sale

There is nothing more exciting than selling a piece of art. If you are directly involved in the sale process you will feel a rush of excitement and accomplishment, as…

RedDot Artist Profile: Lisa Snow Lady

Inspiration What is it that we find so captivating about flowers? Is it their beauty, simplicity, or how they remind us of the natural cycles of life? For artist Lisa…

Vincent Van Gogh

“The emotions are sometimes so strong that I work without knowing it. The strokes come like speech.” – Vincent van Gogh This spring, I finally read Irving Stone’s biographical novel…

Branding: Artists, Build Your Brand Around Your Name

In today’s post, I would like to address a branding question that comes up quite frequently in relationship to branding for artists:

Should an artist use his or her own name when building a brand, or is it a good idea to create a business name and brand around that name instead?

The most common form of the question I hear is whether it’s okay to use the artist’s studio name instead of just using the artist’s name.

Three Patterns of Art Buying – How to Increase Sales with the Three Types of Art Buyers

If you’ve been in the art world for a while, you have likely observed three types of art buyers: one-time buyers, clients who buy a lot in a frenzy, and…

Video: Ask a Gallery Owner | How Many Artists Can a Gallery Effectively Represent?

In this session, I respond to a question from an artist named Grace in NJ: “In researching galleries, I notice some galleries represent hundreds of artists. Literally 25 w the…