Art Marketing Minute | Never Pre-judge Potential Art Buyers

An art salesperson develops a sense (often a false sense) of who will and who will not buy art. He thinks that he can spot a buyer by her appearance…

Ask a Gallery Owner | How Should I Respond When a Potential Buyer Asks “Is Art A Good Investment?”

In this week’s session I discuss how to respond when an art buyer asks “Is art a good investment?” It’s important to be careful when answering a question like this….

The Art Gallery is Dead . . . Long Live the Art Gallery

Over the last several weeks, I’ve had several of you send me links to articles that decry the end of the gallery system. It seems like these articles come around…

How to Handle an Art Sale that Doesn’t Work Out

above: the artwork hanging in the client’s home I recently had a client call to ask if she and her husband could see one of the pieces featured in Xanadu…

Ask a Gallery Owner | How Long Does it Take Artwork to Sell?

In this week’s episode, I answer a question about how long, on average, it takes for artwork to sell out of my gallery. Spoiler: it’s hard to say! The pace…

Art Marketing Minute | Overcoming Your Prejudices When Selling Your Art

If your ultimate desire is to make sales, it behooves you to make a conscious decision to build positive relationships with each and every viewer of your work. You need…

Join me For a Live Workshop in Chicago!

I’m excited to announce that next Saturday, September 14th, I’ll be in Chicago presenting my Starving to Successful workshop. If you are in the Chicago area and are ready to engage more…

Artists: Are you Consistent? A Gallery Owner’s Perspective

How Developing a Strong Style and Laser-Like Focus is One of the Most Important Things you can do for Your Fine Art Career A number of years ago, I was…

Debate: Should Artists Include Pricing on Their Websites?

As I am discussing the internet and marketing online with artists, the question of whether or not an artist should include pricing information on their site often arises. I spend…

Discussion: Selling Art at Home Interior Stores

I recently received an email from a blog reader asking about showing and selling artwork in home furnishing stores: A friend of mine who is an interior decorator has asked…