An Introduction to Facebook Advertising for Artists

In my recent posts on social media art marketing, I’ve been discussing the value social media can provide to artists and galleries. Most of the focus has been on the…

5 Strategies for Successfully Marketing Art on Social Media

Over the last several posts, we’ve been discussing the ins and outs of marketing through social media. While there are a number of RedDot readers who are successfully selling art…

Online Critique Group Recording Available | Featured Artist: Pastelist Carolyn Hancock

This week’s Online Critique Group recording is now available in our archive at: https://artbusinessacademy.net/online-critique-group-broadcasts-and-archive/#archive This week’s featured artist is Carolyn Hancock, a pastelist out of the Houston, TX area. In…

How to Get Collectors To Follow You on Social Media

Over the last few posts, and throughout the comments on those posts, we’ve seen that, while it may not be easy, artists are selling art through social media. Through careful…

Discussion: What do you Feel is the Best Social Media Platform for Marketing Your Art?

Over the last several weeks, I’ve begun a discussion with artists about marketing art through social media. In today’s post, I would like to ask for your input and thoughts…

Podcast | Finding Success Selling Art on Facebook – An Interview with Robert MacGinnis

Many artists wonder if marketing art on Facebook is a viable strategy. Oregon artist Robert MacGinnis, who describes himself as “old school” was reluctant to join Facebook when a collector…

Online Critique Group Broadcast Recording Now Available | The Secret to a Successful Art Career, Does SEO Make Sense For Artists? Approaching Galleries During Pandemic, and More!

  We just completed this week’s Online Critique broadcast where we discussed whether it makes sense for artists to spend a lot of money for SEO, what it takes to…

The Benefits and Challenges of Marketing Your Art Through Social Media

In 2004, Mark Zuckerberg founded Facebook, and within a few years, a revolution had taken place online.  Within a decade, nearly the entire planet had joined Facebook and other services…

Why we Don’t Hand out Photos or Brochures in the Gallery

When I first started in the gallery business over twenty years ago, it was common practice to hand someone printed materials when they expressed interest in an artist’s work. When I…

We’re Back in Business | COVID 19 and the Art Market

[image above: Ana Maria Botero – “After Midnight” – sold May 9]   Arizona is in the process of relaxing restrictions on retail businesses. As of Friday, we were able…