Ask a Gallery Owner: Should I Donate My Art to Charity Events?

As an artist you could easily give away ten lifetime’s worth of work to all of the charitable causes that would love to have one of your works in their…

Quick Tip: Make a Folder for Images of Art in Client’s Homes

In many of the articles I write on RedDotBlog, I’m asking you to make major life commitments or giving you big marketing strategies. Today I want to invite you to…

Navigating the Commission Process

Several weeks ago, I received an email from an artist who was undertaking her first painting commissioned by a client. The artist wanted to make sure that she handled the…

Control Your Time and Become a More Successful Artist

Several months ago, I was on the edge of overload. I had a number of great projects in progress, gallery sales were humming along, and the little things that a…

Dressing for Success | Art Marketing Minute

While I’m sure you spend some time thinking about what to wear before any art event, I wonder if you’ve thought about the implications of that decision. Whether we like…

Magic Walls | How Some Spaces in My Gallery Sell More Art Than Others

Recently, Xanadu Gallery’s communication’s director, Chelsea, initiated two awesome sales. These sales both occurred in what I consider to be hotspots in the gallery. What do I mean by “hotspots”?…

3 Tips to Help You Better Follow Up With Art Buyers and Make More Sales

Case 1: Last summer, I had a woman come into the gallery after having received a copy of our Art Catalogue. She and her husband were nearing the end of…

Debate | Should Visitors be Allowed to Photograph Artwork in Galleries, Museums and Art Shows?

I received the following email from a reader, and artist and studio owner: Hi Jason, Love your Red dot blog! Here’s a topic that I would love to see addressed:…

Selling Art | Words that Make a Difference

Several weeks ago, I struck up a conversation with a gentleman who was visiting the gallery and was fascinated with the art gallery business. He is a business owner himself…

Creating Experiences and Telling Stories to Sell More Art

Several weeks ago, a couple walked into the gallery and headed straight for a wall of the artist Guilloume’s work. I greeted the couple and learned they had been following…