Ask a Gallery Owner | The Pros and Cons of Artist Owned and Operated Galleries

In the past, I’ve discussed different models for galleries: traditional commercial galleries (consignment), co-op galleries and “vanity” galleries. A recent email reminded me that there’s another variant of the traditional…

Ask a Gallery Owner: What Advice Would You Give to Someone About to Open a Gallery?

I regularly receive emails from readers who are considering opening art galleries. These prospective gallery owners are looking for any insights or advice I might offer. I’m happy to help…

Choice Overload | Cramming in too Much Art Hurts your Sales

I have long maintained that it’s a bad idea to try and show too much art at once. Whether the art is being shown in a gallery, or at a weekend art festival, I believe it’s better to show a limited number of pieces instead of trying to cram everything you can into your space.

I believe that having too much art in one space hurts you in several ways. First, it makes your display look crowded and unprofessional. Most art needs some space to breathe. Your display will look better if each piece has its own visual space.

Becoming a Better Art Salesperson | Restating Questions and Objections

The typical reaction to a question or objection raised by a potential customer is to try and provide an immediate answer. After gaining some sales experience, you will have heard all the questions and objections, and will have a ready answer for each. I would encourage you to resist the temptation to blurt out an immediate answer, and instead restate your client’s question or objection in your own words. This is a simple thing to do once you get the hang of it, but you will be amazed at how much it impacts your ability to help your customer solve her own questions or perceived problems. That’s a real key – helping your client solve her own problems, instead of trying to solve them for her.

Artist Needs Advice: “How Can I Transport Paintings Across the Canadian/US Border by Car?”

I have been emailing with a Canadian artist who needs to ship paintings to a gallery in the US. She lives on the border and is planning to drive the…

Create a Mobile Art Hanging/Installation Kit

I’ve written before about how much I enjoy having the opportunity to install art in clients’ homes. Installations are a great opportunity to provide customer service and build relationships with…

Ask a Gallery Owner | Does an Artist’s Death Result in an Increase in the Value of that Artist’s Work?

There’s an old, morbid joke that in order for an artist to see a significant increase in the value of her work, all she has to do is die. Underlying…

RedDot Podcast | Episode 022 | An Interview with Ninth Street Women Author Mary Gabriel

Many of you know that I love art history and deeply enjoy reading about the artists who made  history. Earlier in the year I had a number of you reach…

Introducing Yourself to New Clients

I’ve observed that many artists, even those who have been selling their art for years, can sometimes find the process of meeting a new client a bit awkward. The first few moments when you are meeting someone new at an art show or a gallery opening are important – we want to get off on the right foot. The importance of this moment can put a little pressure on you, and sometimes, instead of getting off on that right foot, you end up putting that foot right in your mouth! Or worse, I’ve seen many artists and salespeople who don’t make any introduction at all. Instead they say something like “Hi, let me know if you have any questions.”

How Galleries Select Artists

One of the great mysteries of the art business is how galleries select the artists they represent. The reality is that there are far fewer galleries, and far less wall-space than it would take to show the work of all of the artists who would like to show in galleries. It can feel overwhelming to think about the odds that seem to be stacked against you if you are seeking gallery representation.

So what is the process that occurs in galleries as they are selecting new artists to show? It seems like it would be helpful to understand this process in order to prepare your work and submission materials so you can optimize your chances for success.

Unfortunately, there is no such thing as “the process” for selecting artists. Every gallery approaches the question differently. Let’s explore the different review processes and discuss how you can best approach the galleries that employ each.