Is a Co-Op Gallery Right for You?
It starts with the promise of camaraderie, autonomy, and exhibition space. For many artists, joining a cooperative gallery seems like a great way to get work on the walls, build…
When “Help” Hurts: How Well-Meaning Friends Can Derail Art Sales
It’s easy to assume that help—especially from a friend or fellow artist—will increase the odds of selling your work. But in a sales environment, even well-meant involvement can muddy the…
Booths, Buyers, and Blisters: Inside Our First Art Fair Experience
This March, Xanadu Gallery participated in its first high-end art fair, and what an experience it was. Over the years, we’ve participated in several outdoor art festivals, but never a large-scale,…
Mastering the Art of Framing
As a gallery owner, I’ve witnessed firsthand the transformative power of framing on artwork. Over the years, I’ve gleaned a wealth of knowledge about the impact of framing on both…
The Pricing Dilemma: Maintaining Consistency Between Art Shows and Galleries
An artist recently asked me, “I sell my work at art fairs and festivals, but I’m also starting to work with galleries. Should my prices be the same in both…
Reflecting on a Year of Art Sales: Trends, Insights, and Lessons
Now that we’ve entered January 2025, it’s the perfect moment to reflect on Xanadu Gallery’s sales performance over the past 12 months. This annual exercise is not just about reviewing…
Stop Waiting for Your Art to Be ‘Good Enough’—Here’s Why It’s Hurting Your Career
Many artists believe that only the very best, most technically proficient artists will get gallery representation and sell their art. If you’re waiting for your work to reach some imagined…
How We Turned $73K in Social Media Ads into $275K in Art Sales – And the Tools That Made It Possible
Like many of you, we’ve spent considerable time building a social media following, posting artwork on various platforms, hoping to generate interest and ultimately, sales. But if you’re like us,…
The Challenges of Making a Living as an Artist
Strap in; this might be one of my longest posts ever. Recently, I’ve had several interactions with artists who have been feeling incredibly frustrated about their prospects in the art…
Price it Right: The Artist’s Guide to Smarter Pricing
Pricing is one of the most critical aspects of your art business, and it comes with its fair share of challenges and emotional weight. With over three decades in the…