(Old) Ignition | Art Business Experts Help you Transform your Passion into a Thriving Business

Xanadu Gallery Presents Ignition | Transform your Art Passion into Business
Join us for a live, online conference featuring two evenings of experts who will help you transform your artistic passion into a thriving business.
Xanadu Gallery Presents Ignition | Transform your Art Passion into BusinessCreativity and talent alone aren’t enough to build a successful art career. Successful artists are those who can fuse their creativity, talent, and craft with business acumen. Deep down, you have probably long suspected this to be true, but now you find yourself wondering how to begin shaping your passion into a business.Over the last several years, Xanadu Gallery owner J. Jason Horejs has been helping artists to better understand how to market their work, build relationships with galleries, and take a more business-like approach to their art. In a continuation of these efforts, we are pleased to announce Ignition. In this intensive, virtual conference, learn powerful strategies from art business experts in time-management, social media, accounting, and more.

Are you making efficient use of the limited time available to you? Are you harnessing the power of social media in an efficient way? Are you in control of your finances and record keeping? Are you cultivating the traits of a successful artist?

Register today and join us on September 7th & 8th to learn skills that will assist you in the day-to-day operation of your art business. Ignition was developed for emerging, mid-career or well-established artists of every fine art media.

Participation couldn’t be simpler. If you have a computer and high-speed internet connection, you have everything you
need to participate. Thanks to web-conferencing technology, you can participate from your home or studio – no need to travel! And not only can you listen to and watch the presentations, you may ask questions directly to the presenters, and have questions specific to your work and career answered during the session.

If your schedule doesn’t allow for you to attend the live session, register to receive a downloadable recording of the
broadcasts, and watch when it is convenient for you!

Space for Ignition is limited and will fill quickly – register today! Your registration admits you to both days of presentations.

Register Today!

September 7th Presentations
Mark McGuinness | Tim
Mark McGuinness
Time Management for Creative People
A practical guide to getting creative work done amidst all the demands and distractions of 21st century life. Instead of trying to shoehorn your work into a ‘productivity system’, Mark will show you how to design your working habits around your creative talent.

  • Finding the method in your creative madness
  • Identifying and prioritizing your most important work
  • Getting in the right state of mind for focused creative work
  • How to minimize interruptions and distractions
  • Managing e-mail effectively
  • How to remember — and fulfil — all your important commitments

Lori McNee | Artist, Social Media Expert
Lori McNee
Building Your Art Business Through Blogging,
Branding and Social Media
In this challenging economy, being a successful artist not only consists of creating great art, but also about creating a strong business. In this presentation, Lori will discuss how artists can stay current, brand themselves, and take their art business to the next level. Learn the many free ways to easily promote your art business online, including simple tips on how to harness the power of social media and use it to your advantage.

  • Learn the benefits of social media and how to stand-out in the crowd
  • How to drive traffic to your art blog or website
  • Advice for selling more art online and tips for keeping your galleries happy while doing it

Register Today!
September 8 Presentations
Richard Streitfeld | CPA, Artist Accounting Expert
Richard Streitfeld
Life on the Ledger:How to Make Your Art Add Up

Accounting for Artists

You were placed on this earth to express your creativity in wild and imaginative ways, NOT to balance a checkbook. But you realize you need at least one foot in the business door, and you don’t want it to get stuck. Luckily, Richard Streitfeld can take some of the stress out of the numbers game, allowing you to devote more time to your art.

During Ignition, Rich will share his networking expertise and experience in guerilla marketing. He will also cover some fundamental concepts to help you succeed in your creative venture – not quite without trying, but certainly without crying.

  • What can artists deduct?
  • Keeping records
  • “Keeping the books”
  • Quick overview of financial statements (painless, Rich promises)
  • Sales tax blues
  • Minimizing audit risk

Dave & Donna Newman | Artrepenuers
Dave & Donna Newman
23 Years of Overnight SuccessInterview with Dave & Donna Newman

Dave Newman’s first exposure to art came when he started a screen printing business with his wife Donna, and stumbled across Pop artists of the 60’s, namely Andy Warhol, Robert Rauschenberg and Jasper Johns. Newman started reading art books, visiting galleries, and going to museum shows. He realized at the age of 32 that he wanted to become an artist. Twenty-three years later, after lots of sweat, tears, and paint mixed in, he’s an extremely
successful, full-time working artist.

Dave started selling his work by doing fine art shows all over the country, a strategy he and Donna pursued with great success for 7 years. In 2001, the Newmans opened their own gallery in Prescott, AZ, and began pursuing relationships with other galleries.

Dave and Donna have developed incredibly strong relationships with a wide range of collectors.

We will ask Dave and Donna:

  • How did you build your career to the place it’s at today?
  • What mistakes did you make along the way?
  • How do you divide your time between the creative and business components?
  • How does your personal relationship benefit the business?
  • How do you keep things organized?
  • If you could share just one piece of advice with an artist who’s just beginning to pursue his/her career, what would it be?
  • And many more art-career related questions

During the interview, you’ll have the opportunity to ask Dave and Donna your own questions concerning your art career.

J. Jason Horejs | Owner, Xanadu Gallery
J. Jason Horejs
10 Traits of Successful Artists
With almost 20 years in the gallery business (10 years as owner of Xanadu Gallery), Jason Horejs has had the opportunity to work with and observe hundreds of artists. During his daily interactions in the art circuit, Horejs has found core traits that many artists share – characteristics that have helped them achieve success, often against great odds.

Horejs will share the ten most important traits of the successful artist, and how you can begin to incorporate these traits into to your art business.

Space is Limited | Register Today!
Live Sessions + Downloadable Recording
September 7th & 8th, 2011
See Conference Start Time
includes online admittance to all presentations during the two-day conference & downloadable recording available after the conference


or call toll-free 866-483-1306 to register by phone
Not sure what your schedule is, or afraid
you might not be able to attend all of the sessions? Go ahead and
register for the live session – even if you miss some of the
conference, you may access the download.
Conference Schedule by Time Zone
Broadcast start time can be confusing. Please use the chart below to find the start time for your time zone.
And don’t worry – we will send your reminders for your time zone as the conference nears.
Pacific(and Arizona) Mountain Central Eastern GMT
Presentations: September 7th, 2011
Virtual Doors Open |
4:50 p.m. 5:50
6:50 p.m. 10:50
Mark McGuinness 4:00
5:00 p.m. 6:00
7:00 p.m. 11:00
Lori McNee 5:00
6:00 p.m. 7:00
8:00 p.m. 12:00
End Time 6:00
7:00 p.m. 8:00
9:00 p.m. 1:00
8th, 2011
Welcome Day 2 3:50
4:50 p.m. 5:50
6:50 p.m. 10:50
Richard Streitfeld 4:00
5:00 p.m. 6:00
7:00 p.m. 11:00
Dave & Donna
6:00 p.m. 7:00
8:00 p.m. 12:00
J. Jason Horejs 6:00
7:00 p.m. 8:00
9:00 p.m. 1:00
End Time 6:40
7:40 p.m. 8:40
9:40 p.m. 1:40
Convert to your local time if not listed above by going to http://www.timezoneconverter.com/
All you need to participate from the comfort of your home or studio:

Don’t let the requirements scare you – if you have a relatively recent computer (post 2003) and a fairly good internet
connection, you shouldn’t have any trouble watching. We only include the details below because if we don’t, someone will inevitably ask:

For PC-based participants:

  • Internet Explorer® 7.0 or newer, Mozilla® Firefox®
    3.0 or newer or Google™ Chrome™ 5.0 or newer (JavaScript™ and Java™
  • Windows® 7, Vista, XP or 2003 Server
  • Cable modem, DSL or better Internet connection
  • Minimum of Pentium® class 1GHz CPU with 512 MB of RAM
    (recommended) (2 GB of RAM for Windows® Vista)

For Mac®-based participants:

  • Safari™ 3.0 or newer, Firefox® 3.0 or newer or
    Google™ Chrome™ 5.0 or newer (JavaScript™ and Java™ enabled)
  • Mac OS® X 10.5 – Leopard® or newer
  • Intel processor (512 MB of RAM or better recommended)
  • Cable modem, DSL, or better Internet connection

How it Works

  • Register by clicking on the link to the right.
  • Within 48 hours of registering you will receive your
    registration code via email. You will receive additional reminders
    including the link and code as the conference nears.
  • On the day of the conference, you will log into the
    workshop webpage (which you will receive via e-mail) and enter your
    registration code.
  • Once logged in, you will listen to and watch the
    workshop live. Ask questions via chat, VoIP (requires microphone), or
    by telephone.
  • The technology is simple and very easy to use – if
    you can browse the internet then you can easily attend this conference

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