Art Salesmanship (Is that a Dirty Word?) | Xanadu Gallery’s Art Marketing Minute

Salesmanship has a bit of a bad name in the art world. As a gallery owner, I know that many artists look at what I do with suspicion. They suspect that I use underhanded methods and pressure to compel the unwilling to buy art.

They think that the selling process somehow taints the purity of art.

I’m convinced that this disdain artists feel toward salesmanship stems from a fundamental misunderstanding about what the sales process is, and what’s really happening when I sell a piece of art.

To learn more, watch the video above. Prefer to read instead of watch? Click here!

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StSBookSHave you always wondered what it takes to show your work in galleries? Is your work being seen by qualified collectors?

In his best-selling book, Xanadu Gallery owner Jason Horejs shares insights gained over a life-time in the art business.

Learn more and order today.

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  1. Tina Huston
  2. Linda Star Landon
    • Judy Knott
  3. Sharon Wadsworth-Smith
  4. Gary Carver
  5. Marilyn Rose
  6. Ta Thimkaeo
  7. suganthi manckam
  8. Janet Triplett
  9. Evan Degenfelder
  10. DAvid Skolsky

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