Avoid Politics, Religion & Sports When Interacting with Potential Buyers | Xanadu Gallery’s Art Marketing Minute

During an election season, even in mid-term election, it’s almost impossible to get away from politics. In this Art Marketing Minute, we explore the importance of keeping your focus on…

Art Marketing Minute | Never Pre-judge Potential Art Buyers

An art salesperson develops a sense (often a false sense) of who will and who will not buy art. He thinks that he can spot a buyer by her appearance…

Art Marketing Minute | Overcoming Your Prejudices When Selling Your Art

If your ultimate desire is to make sales, it behooves you to make a conscious decision to build positive relationships with each and every viewer of your work. You need…

Dressing for Success | Art Marketing Minute

While I’m sure you spend some time thinking about what to wear before any art event, I wonder if you’ve thought about the implications of that decision. Whether we like…

Why we Don’t Hand out Photos or Brochures in the Gallery

When I first started in the gallery business over twenty years ago, it was common practice to hand someone printed materials when they expressed interest in an artist’s work. When I…

Introducing Yourself to New Clients

I’ve observed that many artists, even those who have been selling their art for years, can sometimes find the process of meeting a new client a bit awkward. The first few moments when you are meeting someone new at an art show or a gallery opening are important – we want to get off on the right foot. The importance of this moment can put a little pressure on you, and sometimes, instead of getting off on that right foot, you end up putting that foot right in your mouth! Or worse, I’ve seen many artists and salespeople who don’t make any introduction at all. Instead they say something like “Hi, let me know if you have any questions.”

Art Salesmanship (Is that a Dirty Word?) | Xanadu Gallery’s Art Marketing Minute

Salesmanship has a bit of a bad name in the art world. As a gallery owner, I know that many artists look at what I do with suspicion. They suspect that I use underhanded methods and pressure to compel the unwilling to buy art.

They think that the selling process somehow taints the purity of art.

I’m convinced that this disdain artists feel toward salesmanship stems from a fundamental misunderstanding about what the sales process is, and what’s really happening when I sell a piece of art.

Avoid Politics, Religion & Sports When Interacting with Potential Buyers | Xanadu Gallery’s Art Marketing Minute

Even though we aren’t currently in an election season (are we ever truly out of the election cycle though?!?) it’s almost impossible to get away from politics. In this Art…

Art Marketing Minute | Never Pre-judge Potential Art Buyers

Art Marketing Minute | Overcoming Your Prejudices When Selling Your Art

Have you Overcome Prejudice? What have you done to combat any prejudicial tendencies you might have toward potential buyers. What have your art-selling experiences taught you about the importance of…