When Should Galleries Split a Commission?
A sale involving two galleries may call for a referral fee, a commission split, or no shared commission at all. Start with who made the sale possible and who is doing the work.
Designer Discounts and Referral Fees: A Practical Guide for Artists and Galleries
Our gallery offers qualified designers a 15% courtesy discount. Here’s how to account for that discount—and any referral fees—in the sale’s economics, agree on fair terms, and build relationships that work for artists, galleries, and buyers.
Successfully Navigating Distant Gallery Relationships: A Practical Framework for Artists
With most gallery opportunities outside their home towns, artists must learn how to initiate and maintain strong, productive relationships with galleries far away. Here’s a framework for building trust, communicating clearly, and handling the nuts and bolts of distance representation—while avoiding common mistakes.
Daily Paintings and Small Works: Smart Strategy or Creative Distraction?
Many artists experiment with daily painting and selling small works—but how does this approach fit into the bigger picture of building a sustainable art business and gallery relationships? Here’s what to consider before diving in.
What Galleries Want to See on Your Artist Website
When artists start seeking gallery representation, their websites often need an overhaul. Galleries have very different expectations than collectors or direct buyers. Here’s what belongs—and what doesn’t—on an artist website geared for galleries.
Balancing Community, Exposure, and Profit: How to Choose the Right Opportunities for Your Art
Should you show your work in a friendly community co-op, hold out for a higher-end gallery, or try a mix of venues? Here’s a practical framework to help artists decide where and how to exhibit, weighing exposure, sales potential, and building relationships.
Should You Join a Co-op Gallery? Weighing the Real Pros, Cons, and Career Impact
Cooperative (co-op) galleries offer wall space and a network of peers, but can also present risks for an artist’s pricing, time, and brand. Here’s a clear-eyed look—myth versus reality—at what you gain, what you give up, and how to approach the co-op decision with strategy.
Best Practices for Sending Artwork on Approval: A Checklist for Artists and Galleries
Shipping artwork to potential collectors on approval can be a powerful tool for closing sales—but only if you protect yourself and minimize friction for your client. Here’s a concise checklist of best practices to keep the process safe, smooth, and professional.
Painting Big: Why Creating Monumental Artworks Can Change Your Career (And How to Sell Them)
Large-scale paintings and sculptures present unique challenges—and real rewards. Here’s what artists need to know before taking the leap, from pricing and display to finding the right buyers.
Groupings, Multiples, and Volume Sales: Common Mistakes with Small Works
Too many artists misunderstand how to turn small works and multiples into meaningful, profitable sales. Here are the most common mistakes—and the strategies that actually work.