Online Critique Group Recording 2021-01-27 | Featured Artist Renae Hill (Emmett, Idaho)

The Artwork

Title: Steadfast
Medium: Watercolor
Size: 22×24
Price: 1200.

Title: Winter at the Sawtooths
Medium: Watercolor
Size: 18×24
Price: 850.

Title: Her Motor Car
Medium: Watercolor
Size: 18×24
Price: 850.

Title: Frenchman
Medium: Watercolor
Size: 11×14
Price: 350.

Title: Birch Forest
Medium: Watercolor
Size: 11×18
Price: 450.




Requested Feedback

The quality of my work
The pricing
Is the variety of subject matter in my work a problem?
How is watercolor viewed in the gallery scene?
It is framed without glass or matt and varnished. The quality of my website. What needs to be changed?

About the Author: Jason Horejs

Jason Horejs is the Owner of Xanadu Gallery, author of best selling books "Starving" to Successful & How to Sell Art , publisher of, and founder of the Art Business Academy. Jason has helped thousands of artists prepare themselves to more effectively market their work, build relationships with galleries and collectors, and turn their artistic passion into a viable business.

1 Comment

  1. US based Nelson Boren semi-retired Western watercolor gorgeous gorgeous realism matless

    UK based Jean Haines more impressionistic. uses mats.

    so many really great artists out there. Some great galleries out there with prices too. figure out where you want to go and the multiple paths to get there. Might end up in a different place entirely but that could be a good thing.

    Pricing: price per square inch plus 2 times expenses like framing, brass title plates, etc. multiplied by the gallery commission.

    Art shows: run the numbers. How many sales per weekend? Average dollar per sale? Breakdown of what sold (original, commission or merchandise; if merchandise which product and which style), etc., etc., etc. Streamline inventory. More best-sellers. Sales on the worst sellers or pull a Disney and put them “in the vault.”

    If needed, create another merchandise layer at your originals / commission price point and increase the original pricing. Running the numbers including all expenses (like the cost of inventory sold at the show) will clarify things.

    And go out to Walmart, Target, home furnishing store and look at mass marketed art products. It’s not that cheap and people readily pay those prices. Certainly don’t overprice pieces. But more importantly don’t undervalue your own work. e.g., to me specialty pieces like barn wood prints should be more expensive than small prints with mats and a wrinkled sleeve. I’d start with 4 adult dollars aka $80 including tax for the barn wood and see what happens.

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