1 Comment

1. US based Nelson Boren semi-retired Western watercolor gorgeous gorgeous realism matless

   UK based Jean Haines more impressionistic. uses mats.

   so many really great artists out there. Some great galleries out there with prices too. figure out where you want to go and the multiple paths to get there. Might end up in a different place entirely but that could be a good thing.

   Pricing: price per square inch plus 2 times expenses like framing, brass title plates, etc. multiplied by the gallery commission.

   Art shows: run the numbers. How many sales per weekend? Average dollar per sale? Breakdown of what sold (original, commission or merchandise; if merchandise which product and which style), etc., etc., etc. Streamline inventory. More best-sellers. Sales on the worst sellers or pull a Disney and put them “in the vault.”

   If needed, create another merchandise layer at your originals / commission price point and increase the original pricing. Running the numbers including all expenses (like the cost of inventory sold at the show) will clarify things.

   And go out to Walmart, Target, home furnishing store and look at mass marketed art products. It’s not that cheap and people readily pay those prices. Certainly don’t overprice pieces. But more importantly don’t undervalue your own work. e.g., to me specialty pieces like barn wood prints should be more expensive than small prints with mats and a wrinkled sleeve. I’d start with 4 adult dollars aka $80 including tax for the barn wood and see what happens.

   Reply