Online Critique Group Recording | Ask Me Anything Session

In this week’s session, I will answer questions about NFTs, how to attract people to a gallery, the importance of including pricing on your website, how to approach galleries, and following up with a buyer who has failed to complete a purchase. Watch the recording below.


You can view the schedule for upcoming sessions and participate in our Critique Group by visiting our Online Critique Page.


About the Author: Jason Horejs

Jason Horejs is the Owner of Xanadu Gallery, author of best selling books "Starving" to Successful & How to Sell Art , publisher of, and founder of the Art Business Academy. Jason has helped thousands of artists prepare themselves to more effectively market their work, build relationships with galleries and collectors, and turn their artistic passion into a viable business.


  1. Just wondering how long you would wait to contact that person who said she/he was interested in the painting one year ago? Would you wait 3 months, 6 months? or?

    1. One time a guy requested to buy my painting because his fiance wanted it after she saw it hanging on a venue. They never follow up with my emails or they never called me or answered my phone calls. After a month I considered that client was never going to return even if they absolutely love the painting. To my surprise six months later right before Christmas and one day before I will take a trip to Indonesia I got a phonecall. The client wanted to buy it again and go to my house to get it immediately! He came to my garage grab three paintings and bought them for his fiance! He told me he only like originals. I asked him if he would like me later to fix one little tiny damage on one of the paintings. My painting was recently being in an art event and got a tiny scratch. He said ok yes no problem but I will take it now with me. Then I never heard from that client ever again. I was able to get my money and I was thrilled about that. I suspect that while both like my work maybe his fiance got angry at him and he remembered he didn’t got her long ago what she requested. I was sad the relationship with that client didn’t develop but this is an example of how people can be impulsive and perhaps ruled by things out of your control. I think you should try to sell asap to a person that wants a piece but if it takes them months or years you should always be open to the possibility! I never got angry in all this process and if they call me tomorrow I will sell them more.

  2. Please be careful of a scam that involves an email saying a man saw his wife looking at your art and he wants to surprise her. It’s awful that scammers target artists but always Google something that seems out of the ordinary.

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