Online Critique Group Recording | Ask Me Anything Session!

In this week’s session, I will answer questions about artwork pricing, how to handle a price increase with customers, how to submit your portfolio to galleries, ideal sizes for artwork, and more! Watch the recording below.

You can view the schedule for upcoming sessions and participate in our Critique Group by visiting our Online Critique Page.


About the Author: Jason Horejs

Jason Horejs is the Owner of Xanadu Gallery, author of best selling books "Starving" to Successful & How to Sell Art , publisher of, and founder of the Art Business Academy. Jason has helped thousands of artists prepare themselves to more effectively market their work, build relationships with galleries and collectors, and turn their artistic passion into a viable business.


  1. Is it appropriate to charge more than your usual price for a commission that has to be very specific for the client?

  2. Your Ask Me Anything discussions are great. Really enjoy all the pointers that you share with artists based on your many years of experience in the industry. Thank you very much!

  3. Jason ~ “Challenge” is the right word speaking of pricing original art paintings on canvas or drawings on paper. My story is my work was different when showing on PaintingsDIRECT before 9/11 when they were located across from the towers. Forbes magazine was promoting the site as ‘Best On The Web’. Now with the chaos of this world situation on this Presidents Day everything is different with the economy etc. To stay in business – Artist Showroom dba – I wear many – HATS – in dollar sales! Showing in consignment and Antique venues at this time! . . .

  4. I’d like to suggest a question for a future ‘ask the gallery owner’ session.
    I would like to expand my sales/showing reach beyond the borders of my homeland. If I was successful in attracting the attention of a gallery in another country, this obviously entails additional costs (as well as paperwork and tax and contractual issues) just to courier the work.
    I wonder how, in this situation, would the pricing of the works be affected? Should I add the additional costs of postage (and any other costs) to the base value of the work? Should I add the cost of 2 way postage to the work, with the ability for the gallery curator/owner to discount that amount from the price if it sold (as the postage wouldn’t be required)? Do these factors mean that there would be a higher price point choice when selecting which works would be sent as they would absorb the additional costs more easily?
    I would love to hear Jason’s experience on this.
    Many Thanks,

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