Video – Ask a Gallery Owner: How Do I Attract Buyers to My Gallery?

In this week’s session I answer a question from Damon in Delaware:

“I have owned my own gallery for about a year and a half now, where I sell my own original paintings and reproductions. Our season is around the corner and I’d love some advice on getting more foot traffic in the door. What have you found are your best practices in achieving said goal?”

In my response I discuss the importance of location, print advertising, social media marketing, and event marketing.



Have a question you would like me to answer? Leave a comment!

About the Author: Jason Horejs

Jason Horejs is the Owner of Xanadu Gallery, author of best selling books "Starving" to Successful & How to Sell Art , publisher of, and founder of the Art Business Academy. Jason has helped thousands of artists prepare themselves to more effectively market their work, build relationships with galleries and collectors, and turn their artistic passion into a viable business.


    1. No, though we do social media promotion of the catalog. The catalog is a bit different, it’s primarily focused on generating sales with our existing customers, rather than introducing new clients to the gallery.

  1. Hi Jason
    Like your comments
    Prepared a Portfolio that you thankfully reviewed and a bio. Do you have ideas that you offer on line about next step to be represented by a Gallery or sell on line
    I am reluctant to make a wrong move by e mail or dropping them in person to local or out of state Gallery or collectors
    Please advise

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