Video – Ask a Gallery Owner: How Quickly Do You Decide Whether to Include an Artist In your Gallery?

In this week’s session, I discuss whether or not it is necessary to tell galleries that you are approaching other galleries and how long it takes for a gallery owner to decide whether to include an artist in their gallery. I suggest it is unnecessary to tell galleries that you are approaching others and that most galleries expect artists to show in multiple venues. It is also not uncommon for it to take weeks or months for a decision to be made, and it is essential to be persistent and adaptable when pursuing opportunities.

About the Author: Jason Horejs

Jason Horejs is the Owner of Xanadu Gallery, author of best selling books "Starving" to Successful & How to Sell Art , publisher of, and founder of the Art Business Academy. Jason has helped thousands of artists prepare themselves to more effectively market their work, build relationships with galleries and collectors, and turn their artistic passion into a viable business.


  1. Hi Jason,

    Thank you for all the input!

    I’m in a difficult spot right now.
    I started to paint again after a 10 year break and work for about 2 years now very hard to get noticed. My Instagram goes to the roof and I’m selling my work very well though my own website. I also like to get into galleries but this is when it gets tricky.
    Before I was selling so well one gallerie told me I need to have a very high sales record before they can represent me.
    But on the other hand another gallerie refuse me because I’m selling my work though my own website.

    No gallerie even wonted to look at my work before I had so many follower on IG and sold my work so well.
    I had no other choice then taking this into my own hands.

    What is the right move now, what would you recommend ?

    Thanks Ramona

  2. Hi Jason!
    If an artist shows you their portfolio and you think the work is good, but not priced in the proper range, do you discuss it with the artist. Or do you say thanks, but no? I know you say do research, but I have found what I think my work is compatible to is not necessarily what others do.

  3. Hi, Jason, I hope this isn’t too big a question. Could you talk about what’s in a sales agreement? I’m thinking specifically about categories of rights and who persistently owns what. I was in publishing and there are about two dozen categories of rights in a standard contract and sometimes specially negotiated considerations for celebrity or established and renowned authors.

    As a made-up example, let’s pretend that early in my career I made a series of semi-abstract canyon paintings. One of them, Red Rock Moon (RRM), caught the attention of a collector who bought it, but also of a budding museum curator who did not. Sometime later, I have achieved some renown and that young curator is now established and wants to build a show around RRM and the museum’s marketing department wants to put it on cups, T-shirts, tote bags, postcards, posters, calendars, etc. Someone in TV, theater, or film sees the show and wants to use the image as a set. And so on.

    Who can say “yes”? Would these (and other) things be in the original sales contract? What rights would the artist hold as distinct from those that the original buyer (or, possibly, a subsequent owner) holds?

  4. The artist always owns his/her Copyright. A buyer of your artwork does NOT have any RIGHTS offering your intellectual property without your written consent/approval. All the buyer of your artwork is allowed to do is hang your artwork on a wall.

  5. Dear Jason:
    In your last two videos you mentioned a well prepared portfolio and also a digital portfolio.
    Could you elaborate on them a little more. I am arriving at the point where I want to put together both. I live in Santa Fe, NM which is loaded with so many fine galleries. I have been researching them for awhile and have a few I think could be a possible fit for my colored pencil work. Would love your expert advice on what a gallery owner thinks of as a great portfolio. More details on how to present the digital one too. I want to start on the right foot & present myself as professionally as possible.

    I also wanted to take the opportunity to thank you so much for all the hard work you do to help educate artists about the gallery & sales businesses. I have learned valuable knowledge from you that has inspired me & given me confidence that I am moving my fledgling art business in the right direction.

Leave a Reply

Your email address will not be published.