About the Author: Jason Horejs

Jason Horejs is the Owner of Xanadu Gallery, author of best selling books "Starving" to Successful & How to Sell Art , publisher of reddotblog.com, and founder of the Art Business Academy. Jason has helped thousands of artists prepare themselves to more effectively market their work, build relationships with galleries and collectors, and turn their artistic passion into a viable business.


  1. Jason, Thanks for info in this video, it did bring up another question I have. Do you tell galleries you are meeting with that you are also approaching other galleries? Do galleries expect you to be represented in multiple venues? Is there a particular protocol. Always read and watch your publications, very helpful to us newbies!

  2. Hi Jason,

    I have really been enjoying your blogs and all of the valuable information you provide so thank you for sharing your wisdom.

    Your instructional videos about “How to approach a Gallery” is something I have wanted to participate in but unfortunately have missed it the last few times. Is there a way I could purchase a replay or do you have another event coming up in the future?

    Your portfolio challenge was great and your words of encouragement about my work was so welcomed. I have entered several juried gallery competitions locally since then with really positive results. This past February in my second show I won first place and that has given me the confidence I needed to proceed to the next step…representation.

    Please let me know if/when you will be presenting again and I would LOVE to join.

  3. Hi Jason,
    From your video about what time of year to approach galleries (on or off season) it sounds like you’re saying an artist should show up at a gallery without an appointment to approach the owner about representation. While I have, in one case, obtained representation this way, I was once scolded by an offended owner when I did this. That experience has made me hesitant to try that method again. Thoughts?

  4. I’ve worked with you before, Jason, when you offered personal consultation about writing a biography and getting in galleries. You were great! I know you promote the idea of going into a gallery in person and showing your work that way. But honestly, I just didn’t enjoy it when I tried it. Maybe I’m just not good at hearing a rejection in person (I was actually 1 for 2 attempts at the time). So, what’s the best way to approach galleries not in person? Email your portfolio? Send a printed portfolio?

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