Video – Ask a Gallery Owner: Will a Gallery Owner Help Me Price My Art?

If you’re an artist looking to get your work into galleries, it’s important to do your research and price your work accordingly. However, even if your pricing isn’t quite where it needs to be, gallery owners are generally willing to work with you to find a price point that works for both of you. Watch the video to learn more about pricing your art when preparing to show in galleries.

About the Author: Jason Horejs

Jason Horejs is the Owner of Xanadu Gallery, author of best selling books "Starving" to Successful & How to Sell Art , publisher of, and founder of the Art Business Academy. Jason has helped thousands of artists prepare themselves to more effectively market their work, build relationships with galleries and collectors, and turn their artistic passion into a viable business.


  1. Hello Mr. Horejs. I enjoy your informative videos immensely. I’m showing my painted sculptural reliefs at one of the best galleries for local artists in Rhode Island. However, this work is brand new, I’m anxious to get it selling and they have priced it high, $1800.00, it’s been three months, no bites, it’s not in a good spot, what would you say to me going in and suggesting marking it down to $1200.00 and putting it closer to eye level?

  2. Hi, Jason
    About pricing. When you talk to the gallery owner and mention your price, do you
    tell him what you would like and he adds his commission or do you quote the price the gallery will ask. And how do you price your paintings on your Webb site! With the commission it is in the gallery or what your price point is.
    And if you are in two galleries who are in different areas…one might be in a lower income part of .the town, while the other is in an upscale area…do you charge

  3. If I price my work at what I feel is “fair” and professional…
    and then the Gallery doubles it, I feel that the price generally becomes too “expensive”
    and is no longer a “fair” or reasonable price (and is double what I would ask from the Studio).
    But if the art sells at the (doubled) “Gallery” price, I feel I am only receiving half of its worth…
    and the “profit” to me is low and diminished from its professional “worth”.
    Please help.
    Can you comment on the terms Wholesale (from Studio) and Retail (at Gallery) in this regard.
    I am a fairly successful experienced elder artist and Pricing continues to be unnerving and troubling.

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