Art Marketing Minute Archive

Introducing Yourself to New Clients

I’ve observed that many artists, even those who have been selling their art for years, can

Art Salesmanship (Is that a Dirty Word?) | Xanadu Gallery’s Art Marketing Minute

Salesmanship has a bit of a bad name in the art world. As a gallery owner,

Avoid Politics, Religion & Sports When Interacting with Potential Buyers | Xanadu Gallery’s Art Marketing Minute

Share Your Experience Have you made the mistake of bringing up politics, religion or sports in

Art Marketing Minute | Never Pre-judge Potential Art Buyers

Art Marketing Minute | Overcoming Your Prejudices When Selling Your Art

Have you Overcome Prejudice? What have you done to combat any prejudicial tendencies you might have

Dressing for Success | Art Marketing Minute

P.S. Another important reason for dressing up, which I completely failed to mention in the video,

Take a Pause Before an Opening

Before an art show or gallery opening, take a few minutes to clear your mind and

The Challenges of Framing Art | Art Marketing Minute

Share Your Thoughts What challenges have you faced when framing your work? What advice would you

Why we Don’t Hand out Photos or Brochures in the Gallery

When I first started in the gallery business over twenty years ago, it was common practice

Art Marketing Minute Video | Creating Compelling Titles for Your Artwork