About the Author: Jason Horejs

Jason Horejs is the Owner of Xanadu Gallery, author of best selling books "Starving" to Successful & How to Sell Art , publisher of reddotblog.com, and founder of the Art Business Academy. Jason has helped thousands of artists prepare themselves to more effectively market their work, build relationships with galleries and collectors, and turn their artistic passion into a viable business.


  1. Have some of your artists been successful with selling in their local areas paintings of their hometown scenery, historic homes, familiar landscapes, etc.?

  2. I paint abstract which can be hung anyway a person chooses. How do I sign it? Most people use the signature to know how the artist meant it to be hung, I understand. Plus, how do I wire the back?

  3. As a gallery owner and art buyer I think that it is important for the artist, the gallery and the purchaser for the artist to sign their name and the name of the artwork, on the back of the painting.

    It is also good practise for the artist to sign the front of the work with a distinctive and consistent signature, as the buyers look out for this. It can be very discreet, or bold – just in sympathy with the artwork.

    We find that clients are disappointed if the artist has not signed the front of their works, and it is an impediment to sales 💟

  4. I have seen beautiful artworks completely ruined by a too prominent, or over-large, or too contrasting signature. That is a common mistake many artists make. Personally, I have given up on buying artwork where the signature was too eye-catching.
    For myself, I sign my sculptures as unobtrusively as possible, you actually have to look for the signature to find it.

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