I’ve long believed that pricing art is both an art and a science. We want to be intentional about the value we place on our work—but we also want to…

There’s a moment that happens every now and then at the gallery that still catches me a little off guard: a collector walks in, scans the walls, stops in front…

The Hidden Power of Personal Email Outreach to Collectors We all know the value of sending a polished, professional email newsletter. It’s efficient, scalable, and keeps your audience in the…

Shipping art comes with risk. Even when you’ve packed everything perfectly, handed it over to a trusted carrier, and crossed your fingers, there’s still that lingering question: What if something…

It’s an exciting moment when a gallery expresses interest in your work—or when you spot a potential opportunity and consider reaching out. But not all gallery relationships are created equal….

When an artist lands gallery representation, it’s easy to think the next step is to hand everything over and step aside. But one of the most powerful ways to build…

If you’ve ever caught yourself repeating the same line about your work for the tenth time at a show—and hearing it fall flat—you’re not alone. One of the most common…

In an era of social media, email newsletters, and online event platforms, you might be wondering: Do artists still need press releases? The short answer is yes—but not for the…

Every so often, I hear from artists who have been contacted by a former collector—or more often these days, by a collector’s family—asking if they’ll help resell a piece of…

In my previous post, I made the case that not every viewer is your viewer—and that’s okay. But that’s easier said than lived. Because the truth is, even when we…