
Mastering the Art of Niche Marketing
I recently received an interesting query from an artist, Kendra, who is focused on wildlife art. “I am very interested in learning how to market specifically to people who love…

How to Work with Difficult Customers
There are times when sales come easily. The stars align and you have the right piece for the right person at the right time and everything clicks together. You and…

9 Tips to Help You Better Manage Sporadic Cash Flow in Your Art Business
Managing cash flow successfully is one of the greatest challenges for any small business. It is a particularly difficult issue for artists and galleries where sales often spike and dip. Artwork doesn’t tend to sell in regular patterns, and because of the high value of many pieces of artwork, when sales do occur they often cause a real spike in an artist’s or gallery’s income.
This irregular cash flow can cause logistical (and emotional!) problems for those of us in the art business. I would like to share a few things I’ve learned over the years about managing cash flow in the hopes that my experience might help make you a better manager of your cash flow.

Hot Take: Why Artists Should Focus On Quantity Over Quality
Occasionally, I get into trouble by suggesting something that stirs up controversy among RedDotBlog readers. I suspect this post might put me in a little hot water, but this is…

Gallery Shows: The Good, the Bad, and the Ugly
In a recent Art Business Academy Q&A session, we discussed the ins and outs of gallery shows and receptions. I thought I would share some of the key points here,…

Crafting Professional Emails for Better Art Business Communication
As an artist in the digital age, chances are you have to write emails on a regular basis. You might have to use email to approach galleries, maintain current gallery…

Collective Wisdom | The Artists Who Won’t Go Away While I’m Trying to Sell
On RedDotBlog, we’ve often talked about different scenarios in which you might be trying to sell your work. For many of you the opportunity will come at an open studio…

Quick Tip – Get More Engagement from Your Followers: Ask Them Questions!
Are you ever disappointed by the lack of engagement from your followers when you post new art to social media, share a blog post, or send out an e-newsletter? If…

Don’t Overdo the Gratitude when You Make an Art Sale
There is nothing more exciting than selling a piece of art. If you are directly involved in the sale process you will feel a rush of excitement and accomplishment, as…

Three Patterns of Art Buying – How to Increase Sales with the Three Types of Art Buyers
If you’ve been in the art world for a while, you have likely observed three types of art buyers: one-time buyers, clients who buy a lot in a frenzy, and…