How to Handle an Art Sale that Doesn’t Work Out
above: the artwork hanging in the client’s home I recently had a client call to ask if she and her husband could see one of the pieces featured in Xanadu…
Video | Artists & Galleries: You Aren’t Sending Your Newsletter to Clients Frequently Enough | Ask a Gallery Owner
An e-newsletter can be a great tool to build relationships with clients and to increase your sales, but only if you send it out regularly. Leave Your Comments and…
Quick Tip: Make a Folder for Images of Art in Client’s Homes
In many of the articles I write on RedDotBlog, I’m asking you to make major life commitments or giving you big marketing strategies. Today I want to invite you to…
Video: Ask a Gallery Owner | Should I Negotiate with Clients in Order to Make Sales?
In this week’s session I’ll tackle the sometimes tricky question of whether or not negotiating with customers to make a sale is advisable, and, if so, how to negotiate to…
Magic Walls | How Some Spaces in My Gallery Sell More Art Than Others
Recently, Xanadu Gallery’s communication’s director, Chelsea, initiated two awesome sales. These sales both occurred in what I consider to be hotspots in the gallery. What do I mean by “hotspots”?…
Ask a Gallery Owner | Should Galleries (and Artists) Display Pricing With Artwork?
This week I answer a question about whether galleries ought to post prices with artwork on display in the gallery. What do you think? Share your thoughts in the comments…
Ask a Gallery Owner | Artists’ Signatures
In this week’s session we’ll discuss artists’ signatures and the potential benefits and pitfalls of holding promotional sales of artwork. Click here to watch this week’s episode Be sure and…
The Discipline it Takes to Create Art
“Discipline is the bridge between goals and accomplishment.” – Jim Rohn Over the summer, I’ve had the opportunity to spend a lot of time with my kids. We took…
Client Testimonials – Worth Their Weight In Gold
We recently received this note and the photo above from a client who purchased and donated a major sculpture to a hospital in his home area: Just wanted to let…
Practical Matters: Asking a Gallery for Artwork from Their Inventory to Supply Another Gallery
I recently received the following email from Steve, an artist in Arkansas. Steve has been working to expand his gallery representation and is in discussions with a new gallery that…