Cultivating your Brand as an Artist

It’s easy to see that branding is important to large corporations, but did you know that you can implement branding principles that will help you sell more of your art? So what is branding?

Artists: Better Serve Your Customers by Knowing Who they Are

spend some time analyzing your past buyers to see if you can discern common traits among your buyers. Understanding who your buyer is will help you better target your art marketing efforts to reach them. If you know who your buyer is, you will be better able to place your art in galleries or other venues where your buyer can see your work. You will be better able to say the right things about your work in your artist’s statement to appeal to the buyer’s sensibilities. You will be able to price your work in a way that will fit your buyer’s budget.

Becoming a Better Art Salesperson | The Power of Silence

One of the most powerful, and yet most underused sales tools is silence. Many salespeople mistakenly think that selling is a process of talking potential customers into buying something. While establishing rapport and creating narrative are important, we often make the mistake of saying too much. I’ve listened to salespeople fill every moment of an encounter with talk, never giving the buyer a chance to commit. As your client finds an interesting piece and you move toward the close, silence can be far more powerful than talk.

Becoming a Better Art Salesperson | Are you Chasing Away Your Buyers?

Certain phrases will give art buyers just the excuse they need to abandon their purchase. Learn the phrases you should avoid when selling art.

Selling art can be a real challenge, but the moment of the sale is exhilarating. Your artwork has just been, in a way, validated. The purchaser has said to you, “I think your work is good enough that I’m willing to part with my hard-earned money to acquire it.”

For many artists, however, the sales come far too infrequently. While sales are not the only measure of success for an artist, sales not only validate the work, they allow and encourage you to create more.

Ask a Gallery Owner | Installing Artwork in a Collector’s Home

As a gallery owner or artist, you are likely to have the opportunity to deliver and install artwork in clients’ homes. In today’s session, I’ll share some insights and experiences…

Breaking the Ice – Starting Conversations with Potential Art Buyers (and anyone else who crosses your path!)

Several months ago, my wife, Carrie, and I attended a live performance of the Phantom of the Opera at Arizona State University’s Gammage Auditorium. The show was a part of…

How to Handle an Art Sale that Doesn’t Work Out

above: the artwork hanging in the client’s home I recently had a client call to ask if she and her husband could see one of the pieces featured in Xanadu…

Video | Artists & Galleries: You Aren’t Sending Your Newsletter to Clients Frequently Enough | Ask a Gallery Owner

An e-newsletter can be a great tool to build relationships with clients and to increase your sales, but only if you send it out regularly.  Leave Your Comments and…

Quick Tip: Make a Folder for Images of Art in Client’s Homes

In many of the articles I write on RedDotBlog, I’m asking you to make major life commitments or giving you big marketing strategies. Today I want to invite you to…

Video: Ask a Gallery Owner | Should I Negotiate with Clients in Order to Make Sales?

In this week’s session I’ll tackle the sometimes tricky question of whether or not negotiating with customers to make a sale is advisable, and, if so, how to negotiate to…