Ask a Gallery Owner | Succeeding with Exhibitions of your Art in Local Venues

In this week’s Ask a Gallery Owner we’ll talk about maximizing sales when showing your work in local venues and exhibits.

View Paola Bueso’s art at


About the Author: Jason Horejs

Jason Horejs is the Owner of Xanadu Gallery, author of best selling books "Starving" to Successful & How to Sell Art , publisher of, and founder of the Art Business Academy. Jason has helped thousands of artists prepare themselves to more effectively market their work, build relationships with galleries and collectors, and turn their artistic passion into a viable business.


  1. Another suggestion for ways to connect with the potential buyers is to have an artist’s talk at sometime during the exhibit. In the past these were done in person, but now they are being done via internet/zoom so as to keep social distance. That’s something to consider. You could post about it at the venue and people can tune in to hear you talk about your art and ask questions, etc.

  2. Thanks again Jason for all you do. I’ve been watching and listening to your broadcast , and have your book. One question I have , I know that the size of the canvas , panels or others doesn’t really matter too much, but what do you find that customers preference of the size of the paintings, is a larger painting for example 24×30 a better seller than say smaller for example 16×20? Thanks again for all you do! Lee

  3. Hi Jason . Interesting post as always. I have shown my work in two different libraries. Although no sales were generated, the library staff were pleased because it enhanced the spaces. I also showed work in a coffee shop. Again no sales but many people took the business cards I left. I didn’t have openings at these venues, which probably affected sales.

  4. Receptions are important for sales for a lot of reasons. I’m interested in how to continue to have an opening reception in the midst of our new protocols . Maybe several smaller ones? There is a mask one can wear which allows the voice to come through clearly. Of course, drinking beverages or eating refreshments is somewhat of a conundrum.

  5. Tomorrow is my first gallery opening. Regarding food, what we will serve will be available outside. As of this moment, no rain is on the forecast. I located individual containers of chips (not bags but little boxes) and will offer individually covered cheese & salami plastic boxes. We will have decent boxed wine poured by one person. Also have cookie pair packages available. Thank Costco for these options. Something vs. nothing. I also have an accomplished pianist providing background music. I am handing out a list of all paintings up on display in the gallery as well as those hanging in my studio. Handout will list prices and titles of artwork. I do have a business card, but no active website yet. They can call me or stop by to reach me at least for the time being. I have worked hard to make sure my backs and sides meet the “Jason” standard if they were not framed. About half way through, I will be addressing attendees and thanking them for stopping by. I have started a list of people interested in future mailings about my work so I feel I am off and running.

  6. How do you make a sale when someone likes an artwork and has asked if you would “consider lowering the price a bit.”
    It’s the current piece, Hummingbird Dance” on the homepage of my website.

    While I do want to make the sale, it’s not fair to my other collectors to discount my artwork.

    Usually I offer a small cash discount (the Paypal fee 2.9%) or payment options.
    I would love for her to have the piece and want to have a win-win relationship.

    I hope you have an article on this topic! Please let me know and send the link.


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