In this week’s Ask a Gallery Owner we’ll talk about maximizing sales when showing your work in local venues and exhibits.
View Paola Bueso’s art at paolabuesoart.com
Ask a Gallery Owner | Succeeding with Exhibitions of your Art in Local Venues
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This was extremely helpful!
I am laughing right out loud as I think many years back on my first attempt at showing my work in a public space. I was cleaning rooms at a high end retirement/assisted living complex. Their commons area was beautiful, sunny, and open. It just begged for some art. So I did a number of pen & ink drawings of some of the residents. I asked (and got) permission to display and sell them. So far so good. From that point on I did everything wrong…or rather didn’t do anything. I thought the families of the residents might be the ideal audience and that if they wanted a piece, they’d simply ask at the information desk.
Had I taken the actions you recommend it might well have been a sold out show as most residents had plenty of visitors from well heeled family members. But because I didn’t know what I was doing, it was 26 artworks/0 sales. I think I’ll go the gallery route…..and buy your book. Thanks for the trip down memory lane, Jason.