Ask a Gallery Owner | Succeeding with Exhibitions of your Art in Local Venues

In this week’s Ask a Gallery Owner we’ll talk about maximizing sales when showing your work in local venues and exhibits.

View Paola Bueso’s art at


About the Author: Jason Horejs

Jason Horejs is the Owner of Xanadu Gallery, author of best selling books "Starving" to Successful & How to Sell Art , publisher of, and founder of the Art Business Academy. Jason has helped thousands of artists prepare themselves to more effectively market their work, build relationships with galleries and collectors, and turn their artistic passion into a viable business.

1 Comment

  1. This was extremely helpful!
    I am laughing right out loud as I think many years back on my first attempt at showing my work in a public space. I was cleaning rooms at a high end retirement/assisted living complex. Their commons area was beautiful, sunny, and open. It just begged for some art. So I did a number of pen & ink drawings of some of the residents. I asked (and got) permission to display and sell them. So far so good. From that point on I did everything wrong…or rather didn’t do anything. I thought the families of the residents might be the ideal audience and that if they wanted a piece, they’d simply ask at the information desk.

    Had I taken the actions you recommend it might well have been a sold out show as most residents had plenty of visitors from well heeled family members. But because I didn’t know what I was doing, it was 26 artworks/0 sales. I think I’ll go the gallery route…..and buy your book. Thanks for the trip down memory lane, Jason.

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