Quick Tip – Get More Engagement from Your Followers: Ask Them Questions!
Are you ever disappointed by the lack of engagement from your followers when you post new art to social media, share a blog post, or send out an e-newsletter? If…
Master Your Art Business: Achieve Your Goals by Focusing on Your ‘Second Thing’
As an artist, growing your art business requires more than just mastering your craft. It involves navigating a range of roles—from marketing and sales to client management and logistics. While…
Don’t Overdo the Gratitude when You Make an Art Sale
There is nothing more exciting than selling a piece of art. If you are directly involved in the sale process you will feel a rush of excitement and accomplishment, as…
Vincent Van Gogh
“The emotions are sometimes so strong that I work without knowing it. The strokes come like speech.” – Vincent van Gogh This spring, I finally read Irving Stone’s biographical novel…
Branding: Artists, Build Your Brand Around Your Name
In today’s post, I would like to address a branding question that comes up quite frequently in relationship to branding for artists:
Should an artist use his or her own name when building a brand, or is it a good idea to create a business name and brand around that name instead?
The most common form of the question I hear is whether it’s okay to use the artist’s studio name instead of just using the artist’s name.
Three Patterns of Art Buying – How to Increase Sales with the Three Types of Art Buyers
If you’ve been in the art world for a while, you have likely observed three types of art buyers: one-time buyers, clients who buy a lot in a frenzy, and…
Video: Ask a Gallery Owner | How Many Artists Can a Gallery Effectively Represent?
In this session, I respond to a question from an artist named Grace in NJ: “In researching galleries, I notice some galleries represent hundreds of artists. Literally 25 w the…
Ask A Gallery Owner | To sign or not to sign . . . that is the question
In the following email exchange, I answer an artist’s question about visible signatures on art – what’s your opinion? Post in the comments. Jason, I’m so glad you were a…
What to Say When Clients Want to Know if Art Is a Good Investment
Not too long ago I received the following question from gallery owner Steve Harrison:
I had a visitor in my gallery yesterday and asked, “Now because this is original art it won’t depreciate will it?” How does one answer that question. I spend a lot of my time trying to figure out an answer to that question. Of course, a person should buy what they like and no one should ever bank on an “investment” whatever that might be. Still when a person is spending gallery prices for original art, the question “Will this painting retain its value” is a question that deserves an answer. How do other people answer it?
The Challenges of Making a Living as an Artist
Strap in; this might be one of my longest posts ever. Recently, I’ve had several interactions with artists who have been feeling incredibly frustrated about their prospects in the art…