Keeping in Touch With your Art Collectors

Whenever I talk about keeping in touch with collectors, the number one concern I hear expressed by artists and gallery sales staff alike is “I don’t want to annoy my customers.” A valid concern, to be sure, but while there certainly is a point where you would be crossing the line and being too persistent, most of the time you are erring on the opposite side and not contacting your collectors nearly enough.

As a general rule, I like to contact my collectors every 4-6 weeks. By varying the type of contact and keeping the contact relevant there is little risk of offending. Remember, your contact isn’t made in a vacuum – these are not strangers you are contacting cold – these are people with whom you have already begun to establish a relationship and who have bought your work – they want to hear from you.

Responding to Negative Feedback About Your Art

I recently had an email conversation with an artist who had just been through battle on her blog. After years of extensive blogging, she received her first negative comment, an…

A Love Letter to Art, Or What it All Means to Me

I am writing a different kind of post today.  I generally try to write practical and helpful posts around the business of art. I love to give tips that might…

Breaking the Ice – Starting Conversations with Potential Art Buyers (and anyone else who crosses your path!)

Several months ago, my wife, Carrie, and I attended a live performance of the Phantom of the Opera at Arizona State University’s Gammage Auditorium. The show was a part of…

Increase your Art Sales | The Power of Follow-Up

Follow-Up! Dramatically Increase your Art Sales by Implementing a Consistent Follow-up Strategy There’s nothing in the art business like the thrill of making a sale.  Something magical happens when you…

What Should an Artist do With a Lifetime of Unsold Artwork?

Over the last several weeks I’ve had two people approach me, either in the gallery or via email, asking what they should do with a large inventory of unsold work. In…

Artists: Are you Consistent? A Gallery Owner’s Perspective

How Developing a Strong Style and Laser-Like Focus is One of the Most Important Things You Can Do for Your Fine Art Career A number of years ago, I was…

The Art World’s Glass Ceiling | Does the Art Market Still Discriminate Against Women Artists?

Some time ago, I read an article in the Wall Street Journal about new auction records set for artwork by women artists. The long and short of the article was…

Debate: Should Artists Include Pricing on Their Websites?

As I am discussing the internet and marketing online with artists, the question of whether or not an artist should include pricing information on their site often arises. I spend…

Discussion: Selling Art at Home Interior Stores

I recently received an email from a blog reader asking about showing and selling artwork in home furnishing stores: A friend of mine who is an interior decorator has asked…