Quick Tip: Make a Folder for Images of Art in Client’s Homes

In many of the articles I write on RedDotBlog, I’m asking you to make major life commitments or giving you big marketing strategies. Today I want to invite you to…

Navigating the Commission Process

Several weeks ago, I received an email from an artist who was undertaking her first painting commissioned by a client. The artist wanted to make sure that she handled the…

Control Your Time and Become a More Successful Artist

Several months ago, I was on the edge of overload. I had a number of great projects in progress, gallery sales were humming along, and the little things that a…

Magic Walls | How Some Spaces in My Gallery Sell More Art Than Others

Recently, Xanadu Gallery’s communication’s director, Chelsea, initiated two awesome sales. These sales both occurred in what I consider to be hotspots in the gallery. What do I mean by “hotspots”?…

3 Tips to Help You Better Follow Up With Art Buyers and Make More Sales

Case 1: Last summer, I had a woman come into the gallery after having received a copy of our Art Catalogue. She and her husband were nearing the end of…

Selling Art | Words that Make a Difference

Several weeks ago, I struck up a conversation with a gentleman who was visiting the gallery and was fascinated with the art gallery business. He is a business owner himself…

Creating Experiences and Telling Stories to Sell More Art

Several weeks ago, a couple walked into the gallery and headed straight for a wall of the artist Guilloume’s work. I greeted the couple and learned they had been following…

Quick Art Marketing Tip | Request a Photo of Artwork Recently Purchased

I’ve written extensively about the process of selling art – everything from building relationships to following up and closing the sale. Today, I’m going to share a simple tip that…

Client Testimonials – Worth Their Weight In Gold

We recently received this note and the photo above from a client who purchased and donated a major sculpture to a hospital in his home area: Just wanted to let…

How to Overcome Rejection as You Seek Gallery Representation

Let’s just be frank – as an artist trying to get your art out to the world and into galleries, you are going to run into some rejection. Few artists…