Artists: Are you Consistent? A Gallery Owner’s Perspective

How Developing a Strong Style and Laser-Like Focus is One of the Most Important Things you can do for Your Fine Art Career A number of years ago, I was…

Debate: Should Artists Include Pricing on Their Websites?

As I am discussing the internet and marketing online with artists, the question of whether or not an artist should include pricing information on their site often arises. I spend…

Discussion: Selling Art at Home Interior Stores

I recently received an email from a blog reader asking about showing and selling artwork in home furnishing stores: A friend of mine who is an interior decorator has asked…

Quick Tip: Make a Folder for Images of Art in Client’s Homes

In many of the articles I write on RedDotBlog, I’m asking you to make major life commitments or giving you big marketing strategies. Today I want to invite you to…

Control Your Time and Become a More Successful Artist

Several months ago, I was on the edge of overload. I had a number of great projects in progress, gallery sales were humming along, and the little things that a…

Ask a Gallery Owner | Creating Awesome Titles For Your Art

In this week’s ask a gallery owner I’ll talk about how effective titles can help sell your art. If you haven’t already, be sure and sign up for our email…

Magic Walls | How Some Spaces in My Gallery Sell More Art Than Others

Two recent sales both occurred in what I consider to be hotspots in the gallery. What do I mean by “hotspots”? These are areas of the gallery that tend to…

3 Tips to Help You Better Follow Up With Art Buyers and Make More Sales

Case 1: Last summer, I had a woman come into the gallery after having received a copy of our Art Catalogue. She and her husband were nearing the end of…

Selling Art | Words that Make a Difference

Several weeks ago, I struck up a conversation with a gentleman who was visiting the gallery and was fascinated with the art gallery business. He is a business owner himself…

Creating Experiences and Telling Stories to Sell More Art

One afternoon, a couple walked into the gallery and headed straight for a wall of the artist Guilloume’s work. I greeted the couple and learned they had been following Guilloume…