Breaking Down Big Projects Without Overwhelm

Big projects can feel thrilling—and terrifying. Whether it’s preparing for a festival, launching a new series, or reaching out to dozens of galleries, the scale of the task can leave us paralyzed. The key is not to tackle everything at once, but to break projects into smaller, actionable pieces. That’s how we stay out of chaos and actually move forward.

From Vision to Action

Every major effort starts with a big picture goal. “Get ready for the winter art festival.” “Launch my new abstract series.” “Secure three new gallery relationships this year.” These are important intentions, but left at that level, they’re overwhelming. You can’t sit down on a Tuesday morning and simply “launch a series.”

Instead, you need to zoom in. What are the building blocks? Ordering supplies. Drafting titles. Photographing finished works. Crafting an artist statement. Each of these can be completed, checked off, and celebrated. Together, they move the larger project forward.

The Power of Sub-Projects

One practical way to stay organized is to treat each big initiative as a project with sub-projects beneath it. For example:

  • Festival Prep → Reserve booth, clean tent, create promotional materials, update collector list.

  • New Series → Research, sketch, gather materials, complete first three pieces, photograph and share.

  • Gallery Outreach → Research 10 potential galleries, prepare a tailored email, follow up at two-week intervals.

By structuring big efforts this way, you don’t face a mountain—you face a staircase.

Keeping Overwhelm at Bay

Breaking projects down has two benefits. First, it gives you a clear next step to take rather than a vague goal. Second, it keeps you from the frustration of trying to “do it all” at once. Small, steady wins add up far faster than scattered, frantic effort.

About the Author: Jason Horejs

Jason Horejs is the Owner of Xanadu Gallery, author of best selling books "Starving" to Successful & How to Sell Art , publisher of reddotblog.com, and founder of the Art Business Academy. Jason has helped thousands of artists prepare themselves to more effectively market their work, build relationships with galleries and collectors, and turn their artistic passion into a viable business.

1 Comment

  1. Undertakings with deadlines have built in motivation are especially good for getting used to breaking it down into subtasks. I notice it most when planning house parties but the template is exactly the same.

    Plan a date
    Go through invite list
    Send out invites

    Food and drink list
    Go grocery shopping

    Clean house
    Decorate
    Make music playlist, set up Plug & Play
    Hide valuables and breakables
    Get food ready

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