Do Co-op Galleries Hurt Your Chances with Commercial Galleries?

If you’ve ever hesitated to apply to a co-op gallery out of concern it might hurt your standing with commercial galleries, you’re not alone. It’s a common worry, and not without reason. Co-op galleries operate differently: members often pay fees, share staffing duties, and there’s not always a clear curatorial or sales structure. Because of that, some artists—and even a few gallery owners—tend to see them as less prestigious or less “serious” venues.

But here’s the good news—participating in a co-op gallery does not hurt your chances with most commercial galleries. In fact, it may even help.


Commercial Galleries Are Looking at the Work, Not the Model

The primary concern for a gallery owner is the quality, consistency, and saleability of your work—not who paid for the light bill at your last show. If your portfolio is strong, professionally presented, and shows a commitment to growing your career, that matters far more than whether your last venue was a member-run space or a commercial gallery.

In most cases, the gallery owner won’t even ask. And you don’t need to volunteer that information unless it comes up directly.


Don’t Overexplain

If you’re listing past exhibitions in your resume or bio, you can simply name the gallery and the show. You don’t need to clarify that it was a co-op unless the name itself is explicitly “Artists Co-op” or something similar. Even then, it’s not something to be defensive about. If asked, be direct and matter-of-fact: “Yes, it was a member-run space. I had a solo show there last year.”

There’s no need to go into a long explanation, justify your participation, or minimize the experience. Treat it as a legitimate venue—because it is.


Exposure Beats Storage Every Time

What’s the alternative? Letting your best work sit in your studio, unseen?

Galleries—especially those considering new artists—like to see that you’re actively exhibiting and building a collector base. That you’re moving work. That your name is getting out there. A co-op gallery can offer valuable exposure, especially in markets where commercial galleries are saturated or highly selective.

It also shows initiative. You didn’t wait to be picked. You found a way to exhibit your work and connect with an audience.


It’s About How You Use the Opportunity

What matters most is how you approach your co-op experience:

  • Did you curate your show with intention?

  • Did you promote the event professionally?

  • Did you follow up with collectors and gather contact info?

  • Did the experience help you grow your audience or refine your work?

If you can say yes to those, then it wasn’t just a show—it was momentum.


Final Thought

Being part of a co-op gallery won’t close doors. In fact, it can open them—especially if you treat the opportunity with the same care and professionalism you would apply to any other exhibition. Commercial galleries aren’t looking for perfection in your path. They’re looking for artists who are serious, consistent, and committed to the work.

If a co-op show gets your art in front of people who connect with it, that’s not a step down—it’s a step forward.

About the Author: Jason Horejs

Jason Horejs is the Owner of Xanadu Gallery, author of best selling books "Starving" to Successful & How to Sell Art , publisher of reddotblog.com, and founder of the Art Business Academy. Jason has helped thousands of artists prepare themselves to more effectively market their work, build relationships with galleries and collectors, and turn their artistic passion into a viable business.

3 Comments

  1. Thank you for this article. I have agonized over this situation and appreciate your insights. I was with a great co-op a couple of years ago and sold a lot of artwork. The building sold leaving the co-op without a home for awhile. It has now re-opened, and they invited me to join again. Your article gave me valuable insights that helped my decision process.

  2. Thank you for the careful and useful article. These days I am a member of a co-op gallery largely because of the opportunity it affords me close to home in a fairly active art community. I would like to note what may be a distinction among co-op galleries: I don’t known whether all co-ops jury the work of new applicants. Our gallery has a detailed two-stage application process in which the current members review an application form and JPGs of the applicant’s work and vote on whether to interview. In the second stage, we interview the applicant in person and view the actual rt work at our monthly meeting. After the interview we vote on whether to accept the applicant into the gallery.

  3. I am a partner in owning a commercial gallery. We have a couple co-op galleries in town just a block or two away from our gallery. We have shown artists who are members of both. I don’t see any problem. I admit that the co-op galleries tend to have a far wider range of work – paintings, ceramics, wood working, jewelry, et cetera and tend to be “crowded”. Where our gallery to strictly two dimensional art/white wall gallery. The atmosphere is different but if it is good art we’ll show it.

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