Many artists wonder if marketing art on Facebook is a viable strategy. Oregon artist Robert MacGinnis, who describes himself as “old school,” was reluctant to sign up for Facebook when a collector encouraged him to join in 2015, but he quickly discovered that Facebook was an extremely effective way for him to sell his work and connect with collectors. Facebook sales now account for over 50% of MacGinnis’ annual sales. In this episode, you’ll hear the artist’s simple approach to Facebook marketing.
View MacGinnis’ work on his website at www.macginnisstudio.blogspot.com
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Other Posts in This Series
The Benefits and Challenges of Marketing Your Art Through Social Media
Podcast | Finding Success Selling Art on Facebook – An Interview with Robert MacGinnis
The blogspot link was dated 2015 so there is no up-to-date info. Wish there was a link to his Facebook page or profile. I am a little confused. Is he selling from his friend profile? I thought Facebook didn’t allow business sales from a friend profile. I thought Facebook required one to set up a business page. But, of course, reach is greatly reduced when using a business page because they want you to purchase ads. The danger of building a sales platform on Facebook is that if they shut you down(like, if they find out you are selling from a friend account), you are out of business.
Nevertheless, lots of good tips as long as you understand the risks and pitfalls.