Building Your Email List: Effective Strategies for Artists
Building an engaged email list is one of the most reliable ways for artists to reach collectors, drive sales, and build a national brand. Here’s how to encourage signups and leverage your content and social media for real growth.
How to Follow Up with Art Collectors After a Networking Introduction
Making a connection with a potential collector in a social setting is a promising opportunity—but what’s the best way to follow up, especially if your art doesn’t fit their established taste? Here’s how to approach the situation with professionalism and confidence.
How and When to Raise Your Art Prices Without Losing Collectors: A Practical Framework
Worried about confusing collectors or risking sales by increasing your art prices? Here’s a gallery-owner’s practical framework for raising prices sustainably and confidently.
When Is the Best Time of Year to Approach Galleries? (Myth vs. Reality)
Is there a perfect season for submitting your work to galleries, or is consistent action the real key? Gallery owner Jason Horejs examines the myths and realities of timing your portfolio submissions, especially around the holidays.
Handling Artwork Repairs: Should Galleries Take a Cut? Best Practices for Repairs After the Sale
When a collector returns to you or your gallery with an artwork in need of repair, who should handle the transaction? Should the gallery take a commission on repair costs? Here’s a gallery-owner’s perspective on best practices that keep everyone—artist, gallery, and collector—happy.
How to Gracefully Prioritize Collectors at Open Studios (Without Burning Bridges)
Open studio events flood your workspace with all sorts of visitors, but how can you tactfully shift your focus to potential collectors without alienating friends, fellow artists, or casual browsers? Here’s a gallery owner’s strategy for handling these tricky social maneuvers.
Teaching Art: Weighing Income, Resume-Building, and Studio Time
Teaching art classes can bring artists income, professional recognition, and even new collectors—but it can also reduce precious studio time. How should working artists evaluate if and when to teach?
Are Art Contests Worth It? How to Decide Where to Submit Your Work
Art contests and calls for entry are everywhere—should you pursue them for your career? Use this checklist to weigh the real value and impact of entering art competitions.
The Art of Profit: How to Think About Revenue, Margins, and the IRS Realities
Stop obsessing over microscopic margins in your first year. Learn the difference between revenue and true net profit, and why tracking your expenses from day one is the ultimate key to raising your prices and proving to the IRS you’re running a real business.
Why Galleries Restrict Submissions to Artwork Created in the Last Two Years
Frustrated by open calls that ban your older artwork? Discover the logistical and psychological reasons why galleries enforce the two-year rule, and how it actually protects the market.