Can You Use an Old Gallery Email List for Your Art Business? Myth vs. Reality
Artists who have inherited or previously managed a gallery often wonder: is it ethical (or even legal) to add those old newsletter subscribers to your new artist list? Here we break down the rules, risks, and best approaches artists should know.
Portfolio Consistency Across Multiple Mediums: A Practical Checklist for Artists
Wondering how to present ceramics, paintings, prints, and sculpture in a way that feels unified? Use this checklist to ensure your diverse portfolio is compelling, cohesive, and gallery-ready—no matter your mix of mediums.
Should Fine Artists Write a Business Plan? Practical Wisdom for Creatives
Wondering whether it’s worth writing a business plan for your art career? As a gallery owner, I’ve seen the pros, cons, and realities faced by artists who plan—and those who don’t. Here’s what matters (and what doesn’t) when it comes to building your business.
The Long Game: Why Mailing Lists Matter (Even After Years)
Building an art career takes more time—and more consistent communication—than most artists expect. Collectors who join your list today may become buyers many years from now. Here’s why staying disciplined with your mailing list pays off.
Myth vs. Reality: Social Media and Your Art Career
Are Instagram and Facebook essential for artists, or can you find success without them? Discover the real story—including our gallery’s hard-won results—and learn how to build your art business in a way that fits you.
Is There Really a Market for Your Medium? Myth vs. Reality for Artists
Artists often wonder if anyone is actually buying work in their medium—be it sculpture, pastels, digital, or ceramics. Here’s a grounded look at how niche media really fit into today’s diverse art market—and how smart artists find their collectors.
Why the Global Art Market Stats Don’t Matter To Your Studio
Headlines about billion-dollar auctions and top 1% artists might grab your attention, but for most independent artists, those numbers are irrelevant. Focus on your personal market, your collectors, and what you can control.
Production Pace for Artists: Pursuing Consistency Without Burning Out
How much art should you create, and how fast? Balancing quantity, consistency, and quality in your studio practice can determine your business success—and your creative health.
Should Artists Display Prices on Their Websites? A Contrarian Gallery Owner’s Take
Artists and galleries fiercely debate whether to display prices online. While tradition says hide them, there’s a strong case for radical transparency—if you do it strategically.
Building Your Email List: Effective Strategies for Artists
Building an engaged email list is one of the most reliable ways for artists to reach collectors, drive sales, and build a national brand. Here’s how to encourage signups and leverage your content and social media for real growth.