We’ve heard quite a bit about AI over the last several months. News outlets have been generating a steady stream of stories with subtle headlines like
While it’s hard to ignore the existential angst, I’ve been interested to see the development of these new tools and have been pondering what impact they might have on the art business. Much of the focus in the art world has been on generative AI art, and I’ve sensed some uneasiness from artists about the threat this might pose to an artist trying to sell original artwork. I’ve already written a bit about AI art in this post (spoiler: I don’t think artists need to worry).
Today I want to suggest that text-generative AI like ChatGPT should be of more immediate interest to those of us in the art world as it shows potential for enhancing our businesses in the near term.
I’ve been using ChatGPT as a kind of AI assistant for the last several months, and it’s been amazing to see what it can do. ChatGPT has helped me automate some of our gallery spreadsheets to save time tracking sales, has assisted in follow-up conversations with clients, has helped me write Facebook and Instagram ads, and, yes, it has helped me outline and draft blog posts (this post is human-generated . . . mostly 😁)
If you haven’t tried ChatGPT, and if you feel a little reticent about the concept of AI, I encourage you to give it a spin. Once you begin to get a sense of how it works and its potential use cases, I suspect you’ll gain a new perspective on the conversations around AI.
How ChatGPT Might Help You Build Your Art Business
I prompted ChatGPT by asking, “I’m an artist trying to increase my sales. What are seven ways you might help me with my marketing?”
As an AI language model, I can provide you with seven ways to help increase your sales and market your art:
- Social Media Marketing: I can assist you with social media marketing by recommending the best social media platforms to promote your art on and the most effective ways to engage with your audience.
- Search Engine Optimization (SEO): I can provide you with SEO strategies to help your website rank higher in search engine results, which can increase your online visibility and drive more traffic to your website.
- Content Marketing: I can help you create compelling content that showcases your art and appeals to your target audience. This can include blog posts, videos, and social media content.
- Email Marketing: I can help you build an email list of potential customers and create email campaigns to promote your art and drive sales.
- Influencer Marketing: I can assist you in identifying influencers in your industry and collaborate with them to promote your art to their audience.
- Online Advertising: I can provide guidance on how to create and run online ads on various platforms such as Google, Facebook, and Instagram, which can help increase your sales and reach a broader audience.
- Analyzing data and making recommendations: I can provide data analysis to help you understand your target audience, measure the success of your marketing campaigns, and make data-driven decisions to improve your marketing efforts.
These are certainly appropriate areas of interest for many artists. The power of ChatGPT comes in the ability to continue the conversation. I next asked, “Can you provide more details about how you might help me with email marketing?”
Certainly! [this AI certainly is enthusiastic!] Here are some ways that I can assist you with email marketing:
- Building an Email List: I can provide you with tips on how to grow your email list of potential customers by offering incentives, creating lead magnets, and optimizing your website for conversions.
- Creating Email Campaigns: I can help you design and create effective email campaigns that showcase your art and drive sales. This can include crafting compelling subject lines, creating visually appealing emails, and writing persuasive copy that encourages readers to take action.
- Segmentation and Personalization: I can assist you in segmenting your email list based on factors such as past purchases, engagement levels, and interests, and personalizing your email campaigns to cater to each segment’s specific needs and preferences.
- A/B Testing: I can guide you in conducting A/B tests to determine which email subject lines, images, and copy are most effective at driving sales and engaging your audience.
- Analytics and Reporting: I can provide you with data analysis and reporting to help you measure the success of your email campaigns, track metrics such as open rates and click-through rates, and make data-driven decisions to improve your email marketing efforts.
Overall, email marketing can be an effective way to build relationships with your audience, showcase your art, and drive sales. With my assistance, you can create effective email campaigns that resonate with your target audience and help you achieve your marketing goals.
As you continue the conversation, you can receive more and more detailed guidance to help you accomplish suggested approaches to marketing.
This is a simple example of a conversation, but ChatGPT could help you with a broad range of tasks. For example, you might employ ChatGPT to help you draft a caption for artwork you are planning to share on Instagram. You could ask ChatGPT to help you brainstorm ideas for new art projects, provide feedback on your current work, or suggest new techniques or mediums to experiment with. With its vast knowledge and language capabilities, ChatGPT can assist artists in a variety of ways, helping them to become more productive, creative, and successful in their work. Your imagination and your ability to ask the right questions will allow ChatGPT to become even more helpful.
Current AI has some significant limitations. The way the systems were set up, they have limited knowledge about current events and, worse, often make up their own “facts.” The systems aren’t very creative either, often delivering generic or repetitive content. You’ll begin to get a sense of other limitations; however, if you provide context and specific direction, you can work your way around many of these limitations.
How to Get Started
To give ChatGPT a try, set up a free (at least it’s free at the time I’m writing this) account at https://chat.openai.com/. Once you have registered, you’ll arrive at the minimalist interface of the system, with a field at the bottom inviting you to send ChatGPT a message. I suggest you start with something simple.
Have You Tried Using AI?
Have you experimented with using AI like ChatGPT? Have you found it helpful? What interesting prompts have you tried, and what have the resulting conversations been? Are you excited about AI? Do you have reservations?
Share your thoughts and experiences in the comments below.