Someone stops to admire your artwork. You have a good conversation, they seem interested, and then they leave without buying. What happens next can make all the difference.
In my free webinar, The Art of Follow-Up, I shared how I think about staying in touch with interested collectors and why a sale can begin long before a purchase. If you’ve ever wondered what to say after that first conversation, or how to keep a promising connection from slipping through the cracks, I invite you to watch the recording.
What One Attendee Shared
In his webinar "The Art of Follow-Up," Jason Horejs both informs and inspires artists on how and when to follow-up with potential art buyers. A well-timed follow-up email could make the difference between the sale of a work and its languishing. In this webinar, Jason articulately explains the strategic importance of following-up, how best to go about it, and how to create a system to ensure consistency. He also reassures skeptics that the follow-up is not an annoyance but very often an important and welcome communication.
— Professor Steven Schneider, MFA, Ph.D.
Watch The Art of Follow-Up
Watch the Free Webinar Recording →
WebinarJam will ask for your first name and email to enter the replay.
Download the Slideshow
A technical issue with screen sharing prevented me from showing the slideshow during the live session. I’ve included it here as a PDF so you can see the examples and keep the key ideas handy as you watch.
Download The Art of Follow-Up Slideshow (PDF) ↓ (15 slides, 3.6 MB)
Build a Follow-Up Practice You Can Maintain
The session centers on three practical principles:
- Collect contact information. Give a good conversation a way to continue, and capture what interested the collector.
- Organize your follow-up. Keep useful notes and give each active conversation a clear next action and reminder.
- Persist with something relevant. Stay in touch with useful updates connected to the collector’s interests, while respecting their preferences.
The slideshow includes examples of contact notes, a follow-up list, Todoist reminders, Gmail Snooze, and a short email featuring artwork. Use the ideas to build a routine that fits the way you work.
As you watch, think of three people who have shown interest in your work. What is one useful next step you could take with each of them?
Join the Conversation
What makes follow-up challenging in your art business? If you watched the session, what idea will you put into practice? Share your thoughts in the comments below, along with any topics you’d like me to cover in a future webinar.
