Ask a Gallery Owner | Should I Use a Pseudonym?

Do you think it's a bad business move to give yourself an artist name? If when

Does an Art Education Matter?

Whenever I’m talking to artists about their biographies or resumes, the question of art education, or

Choice Overload | Cramming in too Much Art Hurts your Sales

I have long maintained that it's a bad idea to try and show too much art

Becoming a Better Art Salesperson | Restating Questions and Objections

The typical reaction to a question or objection raised by a potential customer is to try

Introducing Yourself to New Clients

I’ve observed that many artists, even those who have been selling their art for years, can

How Galleries Select Artists

One of the great mysteries of the art business is how galleries select the artists they

Cultivating your Brand as an Artist

It's easy to see that branding is important to large corporations, but did you know that

Art Salesmanship (Is that a Dirty Word?) | Xanadu Gallery’s Art Marketing Minute

Salesmanship has a bit of a bad name in the art world. As a gallery owner,

Keeping in Touch With your Art Collectors

Whenever I talk about keeping in touch with collectors, the number one concern I hear expressed

Artists: Better Serve Your Customers by Knowing Who they Are

spend some time analyzing your past buyers to see if you can discern common traits among