The Hidden Power of Personal Email Outreach to Collectors
The Hidden Power of Personal Email Outreach to Collectors We all know the value of sending a polished, professional email newsletter. It’s efficient, scalable, and keeps your audience in the…
Should You Self-Insure Your Artwork Shipments?
Shipping art comes with risk. Even when you’ve packed everything perfectly, handed it over to a trusted carrier, and crossed your fingers, there’s still that lingering question: What if something…
Is That Gallery Worth It? How to Evaluate Representation Opportunities
It’s an exciting moment when a gallery expresses interest in your work—or when you spot a potential opportunity and consider reaching out. But not all gallery relationships are created equal….
How to Cross-Promote Effectively With Your Gallery Partners
When an artist lands gallery representation, it’s easy to think the next step is to hand everything over and step aside. But one of the most powerful ways to build…
Stop Giving It Away: Navigating Family Discounts Without Undermining Your Business
If you’re an artist, chances are someone close to you—an aunt, an old roommate, a second cousin twice removed—has said something like, “I love that piece… how much could I…
When Two Collectors Want the Same Piece: What to Do When Art Sells Fast
It’s the kind of problem artists and galleries dream about: you send out an email with new work, and it sparks instant interest. One collector clicks the buy button and…
What Makes a Gallery Space Work? Lessons from the Floor
A great gallery experience doesn’t happen by accident. It’s the result of thousands of small, intentional decisions—some invisible, some immediately felt. From the way light hits a canvas to the…
How to Talk About Your Art Without Sounding Rehearsed
If you’ve ever caught yourself repeating the same line about your work for the tenth time at a show—and hearing it fall flat—you’re not alone. One of the most common…
Do Artists Still Use Press Releases? How to Write One That Works
In an era of social media, email newsletters, and online event platforms, you might be wondering: Do artists still need press releases? The short answer is yes—but not for the…
Should You Help a Collector Resell Your Artwork?
Every so often, I hear from artists who have been contacted by a former collector—or more often these days, by a collector’s family—asking if they’ll help resell a piece of…