Artistic Productivity | Cornerstone of a Successful Art Career

Having spent over 20 years in the gallery business, I’ve noticed a key common trait of financially successful artists: they are constantly in the studio, hard at work. I would describe these artists as productive and prolific.

The realities of the art market today are such, that in order to generate regular sales and establish a strong collector base for your work, you have to have significant inventory. To a certain degree it’s a numbers game. You have to have enough work available so that you can show the work in a variety of venues and get the work in front of enough people to reach the buyers.

How to Ship Paintings | A Step-by-Step Guide for Artists and Galleries

Paintings are both fragile and valuable and can prove a perplexing challenge to ship safely and efficiently. Read this free, step-by-step guide from Xanadu Gallery owner J. Jason Horejs to learn how to best approach the shipping process so that your artwork arrives safely. Learn tools, techniques and tricks Horejs has acquired during his 20 years in the gallery business.

Utilizing the Off Season

For many of you, the deep winter is the off season. Because my gallery is located in Scottsdale, and because Arizona is so blazing hot during the summer, our art season is exactly the opposite of a lot of other art markets who do most of their business during the summer. Our traffic declines dramatically during the summer, and as a result, so do our sales.

Our summer slow-down is long too. People often ask me when our “off” season is, and I reply that it begins when the temperatures climb above 105° fahrenheit and ends when the temperature drops back below 105°. This usually corresponds with dates in mid May and mid October. This means that we have five long months without much activity in the gallery.

Myths and Misconceptions of the Art World | Myth #4 – Lower Art Prices = More Sales

I am the first to admit that art pricing is one of the greatest mysteries of the art business. Valuing art is more akin to alchemy than it is to…

What is the Scariest Thing you Face as an Artist? | Overcoming Your Fears

I’m sure I’ve only scratched the surface of the fears you face as an artist, and I hope you’ll share others in the comments below. Whatever your fears are, however, the important question is how can you overcome them?

I have several suggestions from my experience as a business owner. I don’t mean to imply that fear can be easily overcome, nor that these suggestions will revolutionize your life by helping you instantly vanquish your fear.

Myths and Misconceptions of the Art World | Myth #3 – People Need to See Art In Person to Buy It

The art business myth I’m going to tackle today is that art buyers are unlikely to buy online because art needs to be seen in person to be truly appreciated….

Myths and Misconceptions of the Art World | Myth #2 – Art Sells Itself

In my last post, I shared my thoughts on the health and vitality of the art market. I believe that the art market is the strongest it’s been in some…

Happy Holidays from Our Family to Yours!

As 2019 draws to a close, I would like to take this opportunity to thank everyone who made this such a great year. I’m grateful to Xanadu collectors, who are…

Myths and Misconceptions of the Art World | Myth #1: Art Doesn’t Sell Anymore

There are many myths and misconceptions about the art business the are perpetuated by artists, gallerists and collectors. Over the next few posts, I’m going to share my thoughts on…

Ask a Gallery Owner | Should I Use a Pseudonym?

Do you think it’s a bad business move to give yourself an artist name? If when you may concerned or want to protect your private life from your business life would that be a sufficient reason to have an artist name?

I was wondering what your thoughts were?

–Victoria

Many artists have asked variations of this same question. I’ve worked with artists who use their real names, along with a number of artists who have adopted pseudonyms. It’s quite common for actors and authors to change their names.