Author Archive

About Jason Horejs

Jason Horejs is the Owner of Xanadu Gallery, author of best selling books "Starving" to Successful & How to Sell Art , publisher of, and founder of ARTsala. Jason has helped thousands of artists prepare themselves to more effectively market their work, build relationships with galleries and collectors, and turn their artistic passion into a viable business.

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Here are my most recent posts

Ask a Gallery Owner | Should I include negative or depressing details of my life in my biography?

If you’ve been following me for long, you know that I am a huge advocate of

Ask a Gallery Owner | How Should I Respond to a Client Who Wants me to Create Something Way Outside my Style?

I recently received the following question from an artist: I was hanging artwork the other day

Collective Wisdom: Finding your Bread and Butter

In speaking with a number of artists who have built financially successful careers, I have observed

Ask a Gallery Owner: Should Galleries Get 50% on Commissioned Art Projects?

What is a reasonable split on commissioned work? I’m all for the gallery receiving 50% on

9 Tips to Help you Better Manage Sporadic Cash Flow in your Art Business

Managing cash flow successfully is one of the greatest challenges for any small business. It is

Crafting Professional Emails for Better Art Business Communication

As an artist in the digital age, chances are you have to write emails on a

Collective Wisdom | The Artists who Won’t Go Away While I’m Trying to Sell

On RedDotBlog, we’ve often talked about different scenarios in which you might be trying to sell your

RedDot Reader Profile | Sharon Wadsworth-Smith

Sharon Wadsworth-Smith lives on her three acre property just north of Toronto, Ontario, where she creates

Ask a Gallery Owner: Is it Important to Work in Series?

Artists frequently ask me if they should work in series. I recently received the following question: Is

Don’t Overdo the Gratitude When you Make an Art Sale

There is nothing more exciting than selling a piece of art. If you are directly involved