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About Jason Horejs

Jason Horejs is the Owner of Xanadu Gallery, author of best selling books "Starving" to Successful & How to Sell Art , publisher of reddotblog.com, and founder of ARTsala. Jason has helped thousands of artists prepare themselves to more effectively market their work, build relationships with galleries and collectors, and turn their artistic passion into a viable business.

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Here are my most recent posts

Quick Tip: Make a Folder for Images of Art in Client’s Homes

In many of the articles I write on RedDotBlog, I’m asking you to make major life

Navigating the Commission Process

Several weeks ago, I received an email from an artist who was undertaking her first painting

Control Your Time and Become a More Successful Artist

Several months ago, I was on the edge of overload. I had a number of great

Dressing for Success | Art Marketing Minute

P.S. Another important reason for dressing up, which I completely failed to mention in the video,

Magic Walls | How Some Spaces in My Gallery Sell More Art Than Others

Sales out of our Scottsdale Gallery slow significantly during the summer months, and understandably so. With

3 Tips to Help You Better Follow Up With Art Buyers and Make More Sales

Case 1: Last summer, I had a woman come into the gallery after having received a

RedDot Podcast | Episode 018 | Rules, Regulations, Policies and Procedures in the Art Business

As you interact with potential customers, it’s inevitable that you will run into challenging situations. In

Debate | Should Visitors be Allowed to Photograph Artwork in Galleries, Museums and Art Shows?

This weekend I received the following email from a reader, and artist and studio owner: Hi

Selling Art | Words that Make a Difference

Several weeks ago, I struck up a conversation with a gentleman who was visiting the gallery

Creating Experiences and Telling Stories to Sell More Art

Several weeks ago, a couple walked into the gallery and headed straight for a wall of