Author Archive

About Jason Horejs

Jason Horejs is the Owner of Xanadu Gallery, author of best selling books "Starving" to Successful & How to Sell Art , publisher of reddotblog.com, and founder of ARTsala. Jason has helped thousands of artists prepare themselves to more effectively market their work, build relationships with galleries and collectors, and turn their artistic passion into a viable business.

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Here are my most recent posts

Why we Don’t Hand out Photos or Brochures in the Gallery

When I first started in the gallery business over twenty years ago, it was common practice

RedDot Podcast | Episode 007 | Approaching Galleries, Art Sale Scammers, Artist/Gallery Relationships and More

Red Dot readers direct the discussion in this week’s podcast by asking questions about the art

Xanadu Gallery’s Mentorship Program is Now Open for Applications

Our mentorship program is now open for applications. For those of you who haven’t participated in

Negotiating and Discounting to Sell Your Art

The title of this post might make you shudder. Many artists bristle at the concept that

A Post for Gallery Owners | How To Work Successfully With Artists

Today’s post is from a little different angle than normal RedDot articles. Today I would like

RedDot Podcast | Episode 006 | Adventurous Art Sales, and the Importance of Persistence in Art Marketing

photo above: This End Up, by Bill Freer In this week’s episode, Jason shares events that

Does it Make Sense To Show Your Art in Commercial (Consignment) Galleries?

Over the last several days, I’ve discussed the ins and outs of showing your artwork in

Is Showing your Art in a Co-op Gallery Worthwhile?

Earlier this week, I wrote a post about the advisability of showing your work in a

Should Artists Show their Art in “Vanity” Galleries?

In a recent interview, I was asked where I saw the  the art gallery business going

RedDot Reader Profile | Jodi Dann

Jodi Dann is an abstract artist living in Beavercreek, Oregon. Her paintings are full of interesting