Author Archive

About Jason Horejs

Jason Horejs is the Owner of Xanadu Gallery, author of best selling books "Starving" to Successful & How to Sell Art , publisher of reddotblog.com, and founder of ARTsala. Jason has helped thousands of artists prepare themselves to more effectively market their work, build relationships with galleries and collectors, and turn their artistic passion into a viable business.

Connect with Jason on Facebook

Find more about me on:

Here are my most recent posts

Becoming a Better Art Salesperson | Are you Chasing Away Your Buyers?

Certain phrases will give art buyers just the excuse they need to abandon their purchase. Learn

A Love Letter to Art, Or What it All Means to Me

I am writing a different kind of post today.  I generally try to write practical and

Book Review | Leonardo da Vinci by Walter Isaacson

When I heard that Walter Isaacson was writing a biography of quintessential renaissance artist Leonardo da

Increase your Art Sales | The Power of Follow-Up

Follow-Up! Dramatically Increase your Art Sales by Implementing a Consistent Follow-up Strategy There’s nothing in the

What Should an Artist do With a Lifetime of Unsold Artwork?

Over the last several weeks I’ve had two people approach me, either in the gallery or via

Responding to Negative Feedback About Your Art

I recently had an email conversation with an artist who had just been through battle on

Avoid Politics, Religion & Sports When Interacting with Potential Buyers | Xanadu Gallery’s Art Marketing Minute

Even though we aren’t currently in an election season (are we ever truly out of the

RedDot Podcast | Episode 019 | An Interview with Texas Artist Nancy Balmert

Nancy Balmert wouldn’t change a thing about her nascent art career. Balmert began painting in 2000

Breaking the Ice – Starting Conversations with Potential Art Buyers (and anyone else who crosses your path!)

Several months ago, my wife, Carrie, and I attended a live performance of the Phantom of

Art Marketing Minute | Never Pre-judge Potential Art Buyers