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About Jason Horejs

Jason Horejs is the Owner of Xanadu Gallery, author of best selling books "Starving" to Successful & How to Sell Art , publisher of reddotblog.com, and founder of ARTsala. Jason has helped thousands of artists prepare themselves to more effectively market their work, build relationships with galleries and collectors, and turn their artistic passion into a viable business.

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Here are my most recent posts

Ask a Gallery Owner | How Should I Respond to a Client Who Wants me to Create Something Way Outside my Style?

I recently received the following question from an artist: I was hanging artwork the other day

Collective Wisdom: Finding your Bread and Butter

In speaking with a number of artists who have built financially successful careers, I have observed

RedDot Reader Profile | Suzanne Massion

Oil painter Suzanne Poursine Massion lives in the rural Hampshire Township in Northern Illinois, about 60

Ask a Gallery Owner: Should Galleries Get 50% on Commissioned Art Projects?

What is a reasonable split on commissioned work? I’m all for the gallery receiving 50% on

9 Tips to Help you Better Manage Sporadic Cash Flow in your Art Business

Managing cash flow successfully is one of the greatest challenges for any small business. It is

Collective Wisdom | The Artists who Won’t Go Away While I’m Trying to Sell

On RedDotBlog, we’ve often talked about different scenarios in which you might be trying to sell your

RedDot Reader Profile | Brian Billings

Abstract artist Brian Billings lives and paints in Gilbert, Arizona. His pieces combine painting and sculptural

Ask a Gallery Owner: Is it Important to Work in Series?

Artists frequently ask me if they should work in series. I recently received the following question: Is

Don’t Overdo the Gratitude When you Make an Art Sale

There is nothing more exciting than selling a piece of art. If you are directly involved

Branding: Artists, Build your Brand Around Your Name

In today's post, I would like to address a branding question that comes up quite frequently