Author Archive

About Jason Horejs

Jason Horejs is the Owner of Xanadu Gallery, author of best selling books "Starving" to Successful & How to Sell Art , publisher of reddotblog.com, and founder of ARTsala. Jason has helped thousands of artists prepare themselves to more effectively market their work, build relationships with galleries and collectors, and turn their artistic passion into a viable business.

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Here are my most recent posts

How to Overcome Rejection as You Seek Gallery Representation

Let’s just be frank – as an artist trying to get your art out to the

RedDot Podcast | Episode 012 | Supply, Demand, and Art Pricing

In this week’s episode we’ll explore how the laws of supply and demand effect the art

Many Galleries are Closed on Mondays . . .

(in photo: clients with 3 Geometry Totems by Linza) Several weeks ago, I happened to be

How to Behave in an Art Collector’s Home

Not too long ago, I had the opportunity to deliver a sculpture to clients’ home. The

RedDot Podcast | Episode 011 | Displaying Your Art to Optimize Sales

On Monday I shared a blog post about how to best display your artwork. In today’s

Effective Art Display

While I try not to let it go to my head, we frequently receive compliments about

RedDot Podcast | Episode 010 | Ask a Gallery Owner – Expanding Gallery Representation, Converting Interest into Art Sales, Re-branding Your Art

I take questions from RedDotBlog readers this week about how galleries feel about you showing in

What to Do When You Get a Bad Online Review of Your Art Business

This post is a little hard to write. In order to tell the whole story, I

Surviving An Art Sales Slump

2017 has been a great year for sales so far. We had a record spring, and

RedDot Podcast | Episode 009 | Panel Discussion – Dealing with Criticism from Spouses, Close Family, and Friends

I talk with Massachusetts artist Mara Levin, and Bay Area artist Naomi VanDoren about how they’ve