Author Archive

About Jason Horejs

Jason Horejs is the Owner of Xanadu Gallery, author of best selling books "Starving" to Successful & How to Sell Art , publisher of, and founder of ARTsala. Jason has helped thousands of artists prepare themselves to more effectively market their work, build relationships with galleries and collectors, and turn their artistic passion into a viable business.

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Here are my most recent posts

Debate: Should Artists Show Work in Doctor’s Offices, Banks and Other Business Locations?

Last week, I received an email raising the question of whether it would be worthwhile for

Introducing the RedDot Podcast!

Welcome to our new podcast! I’m excited to announce that, after years of wanting to get

RedDot Reader Profile | Sonja Caywood

Sonja Caywood from Dayton, Wyoming paints with oils and love at the base of the Bighorn

Quick Poll: Artists and Galleries, Was 2016 a Good Year for Art Sales?

In spite of being an election year in the U.S., 2016 proved to be a record

Ask a Gallery Owner | Fine Art Vs. Decorative Art?

I recently received an email that is reflective of a number of comments and questions I’ve

From a Reader – Creating Art Sales by Promoting your Work to Your Network of Acquaintances

I’ve often written that selling artwork is all about building relationships with potential buyers. There’s another

Quick Poll: Did your Family and Friends Discourage You From Becoming an Artist?

I recently read an article about Richard Branson, founder of Virgin Records, Virgin Airlines and serial

RedDot Reader Profile | Betty Jo Costanzo

Betty Jo Costanzo is an abstract artist who lives in Seattle, Washington. Her serene paintings are

Ask a Gallery Owner | Should I include negative or depressing details of my life in my biography?

If you’ve been following me for long, you know that I am a huge advocate of

Ask a Gallery Owner | How Should I Respond to a Client Who Wants me to Create Something Way Outside my Style?

I recently received the following question from an artist: I was hanging artwork the other day