Surviving an Art Sales Slump

If you’ve been in the art business for any length of time, you’ve probably experienced an art sales slump. I’m not talking about an overall drop in the market (like…

How to Deal With Art Criticism from Your Spouse, Partner, or Other Close Family and Friends

Several weeks ago, I received the following email from a discouraged artist: I’ve been working on a sculpture for some time now that I thought was finished and at least four…

Following up via email

Ask A Gallery Owner | Following Up with Customers

I often receive questions from artists about the best methods for following up with potential buyers who don’t acquire the art they’re interested in right away. In the following email…

An Introduction to Facebook Advertising for Artists

In my recent posts on social media art marketing, I’ve been discussing the value social media can provide to artists and galleries. Most of the focus has been on the…

5 Strategies for Successfully Marketing Art on Social Media

Over the last several posts, we’ve been discussing the ins and outs of marketing through social media. While there are a number of RedDot readers who are successfully selling art…

How to Get Collectors to Follow You on Social Media

Over the last few posts, and throughout the comments on those posts, we’ve seen that, while it may not be easy, artists are selling art through social media. Through careful…

Discussion: What do you Feel is the Best Social Media Platform for Marketing Your Art?

Over the last several weeks, I’ve begun a discussion with artists about marketing art through social media. In today’s post, I would like to ask for your input and thoughts…

Showing Your Art in Cafés, Restaurants, Banks and Other Venues

Let me begin by admitting up front that I am probably the wrong person to write this post. I own an art gallery and my entire focus is on selling…

Podcast | Finding Success Selling Art on Facebook – An Interview with Robert MacGinnis

Many artists wonder if marketing art on Facebook is a viable strategy. Oregon artist Robert MacGinnis, who describes himself as “old school,” was reluctant to sign up for Facebook when…

The Benefits and Challenges of Marketing Your Art Through Social Media

In 2004, Mark Zuckerberg founded Facebook, and within a few years, a revolution had taken place online. Within a decade, nearly the entire planet had joined Facebook and other services…