It’s easy to see that branding is important to large corporations, but did you know that you can implement branding principles that will help you sell more of your art? So what is branding?
Salesmanship has a bit of a bad name in the art world. As a gallery owner, I know that many artists look at what I do with suspicion. They suspect that I use underhanded methods and pressure to compel the unwilling to buy art.
They think that the selling process somehow taints the purity of art.
I’m convinced that this disdain artists feel toward salesmanship stems from a fundamental misunderstanding about what the sales process is, and what’s really happening when I sell a piece of art.
I’m sure I’ve only scratched the surface of the fears you face as an artist, and I hope you’ll share others in the comments below. Whatever your fears are, however, the important question is how can you overcome them?
I have several suggestions from my experience as a business owner. I don’t mean to imply that fear can be easily overcome, nor that these suggestions will revolutionize your life by helping you instantly vanquish your fear.
In this week’s session, I answer questions about advertising on Instagram, pricing artwork for galleries, submissions to galleries, selling prints and other items based on artwork, whether images of artworks…
Whenever I talk about keeping in touch with collectors, the number one concern I hear expressed by artists and gallery sales staff alike is “I don’t want to annoy my customers.” A valid concern, to be sure, but while there certainly is a point where you would be crossing the line and being too persistent, most of the time you are erring on the opposite side and not contacting your collectors nearly enough.
As a general rule, I like to contact my collectors every 4-6 weeks. By varying the type of contact and keeping the contact relevant there is little risk of offending. Remember, your contact isn’t made in a vacuum – these are not strangers you are contacting cold – these are people with whom you have already begun to establish a relationship and who have bought your work – they want to hear from you.
spend some time analyzing your past buyers to see if you can discern common traits among your buyers. Understanding who your buyer is will help you better target your art marketing efforts to reach them. If you know who your buyer is, you will be better able to place your art in galleries or other venues where your buyer can see your work. You will be better able to say the right things about your work in your artist’s statement to appeal to the buyer’s sensibilities. You will be able to price your work in a way that will fit your buyer’s budget.
As a gallery owner or artist, you are likely to have the opportunity to deliver and install artwork in clients’ homes. In today’s session, I’ll share some insights and experiences…
In this week’s Critique group we meet abstract painter, Darryl Erdmann. Describing his background, Darryl says, It all began with a generous and talented Art Teacher in High School in…
One of the most powerful, and yet most underused sales tools is silence. Many salespeople mistakenly think that selling is a process of talking potential customers into buying something. While establishing rapport and creating narrative are important, we often make the mistake of saying too much. I’ve listened to salespeople fill every moment of an encounter with talk, never giving the buyer a chance to commit. As your client finds an interesting piece and you move toward the close, silence can be far more powerful than talk.