Discussion: Are Promotional Sales Appropriate in the Art World?
Recently, I received an email from an artist announcing her “End of the Season Sale.” According to the email, this is the fifth consecutive year she has held the sale….
RedDot Podcast | Episode 022 | An Interview with Ninth Street Women Author Mary Gabriel
Many of you know that I love art history and deeply enjoy reading about the artists who made history. Earlier in the year I had a number of you reach…
Introducing Yourself to New Clients
I’ve observed that many artists, even those who have been selling their art for years, can sometimes find the process of meeting a new client a bit awkward. The first few moments when you are meeting someone new at an art show or a gallery opening are important – we want to get off on the right foot. The importance of this moment can put a little pressure on you, and sometimes, instead of getting off on that right foot, you end up putting that foot right in your mouth! Or worse, I’ve seen many artists and salespeople who don’t make any introduction at all. Instead they say something like “Hi, let me know if you have any questions.”
Ask a Gallery Owner | Follow up with a Client Who Has Failed to Make Payments
I received the following email from an artist who was in the awkward situation of having sold a piece to a collector and agreeing to a payment plan, only to…
I Bought an NFT (So you don’t have to)
Update: This article was originally published in the spring of 2022. The crash in value in cryptocurrency and NFT values over the following months has born out many of my…
How Galleries Select Artists
One of the great mysteries of the art business is how galleries select the artists they represent. The reality is that there are far fewer galleries, and far less wall-space than it would take to show the work of all of the artists who would like to show in galleries. It can feel overwhelming to think about the odds that seem to be stacked against you if you are seeking gallery representation.
So what is the process that occurs in galleries as they are selecting new artists to show? It seems like it would be helpful to understand this process in order to prepare your work and submission materials so you can optimize your chances for success.
Unfortunately, there is no such thing as “the process” for selecting artists. Every gallery approaches the question differently. Let’s explore the different review processes and discuss how you can best approach the galleries that employ each.
Watch This: Jackson Pollock’s Mural: The Story of a Modern Masterpiece
I love art history, and, over the years, have particularly enjoyed learning about mid-century, modern artists. I’ve read biographies on Willem de Kooning, Mark Rothko, Jackson Pollock, and others. The…
Utilizing the Off Season
For many of you, the deep winter is the off season. Because my gallery is located in Scottsdale, and because Arizona is so blazing hot during the summer, our art season is exactly the opposite of a lot of other art markets who do most of their business during the summer. Our traffic declines dramatically during the summer, and as a result, so do our sales.
Our summer slow-down is long too. People often ask me when our “off” season is, and I reply that it begins when the temperatures climb above 105° fahrenheit and ends when the temperature drops back below 105°. This usually corresponds with dates in mid May and mid October. This means that we have five long months without much activity in the gallery.
Cultivating your Brand as an Artist
It’s easy to see that branding is important to large corporations, but did you know that you can implement branding principles that will help you sell more of your art? So what is branding?
Art Salesmanship (Is that a Dirty Word?) | Xanadu Gallery’s Art Marketing Minute
Salesmanship has a bit of a bad name in the art world. As a gallery owner, I know that many artists look at what I do with suspicion. They suspect that I use underhanded methods and pressure to compel the unwilling to buy art.
They think that the selling process somehow taints the purity of art.
I’m convinced that this disdain artists feel toward salesmanship stems from a fundamental misunderstanding about what the sales process is, and what’s really happening when I sell a piece of art.