Beyond Risk: How Artists Can Thrive in the Digital Age
In a recent post, I wrote about the risk and reward of sharing artwork online. That discussion opened the door to a larger question: once we’ve decided to share, how…
The Risk and Reward of Sharing Artwork Online
Artists today face a paradox. On one hand, the internet offers unprecedented opportunities for connection, visibility, and sales. On the other, sharing work online can feel like opening the door…
Should Artists Bring Politics into Their Art Business?
Every so often I bring up this subject, and I always get pushback. That’s fine—it’s good to have the discussion. This isn’t about stifling anyone’s voice or dismissing conviction. It’s…
Art as Refuge in Times of Upheaval
The world has a way of pulling us into storms—political upheavals, economic uncertainty, or headlines that seem designed to unsettle. In those moments, it’s tempting to wonder whether people will…
Think Small to Grow Big: How Artists Build Momentum
When we hear advice about building an art career, it’s usually about “thinking big”—dreaming of solo shows, museum collections, and national recognition. Those goals are important, but the reality is…
Should Artists Follow Interior Design Trends?
Every so often a color “of the year” sweeps across social feeds, showrooms, and design magazines. It’s tempting to steer your studio to match. After all, if buyers are asking…
Using “Engineered Coincidence” to Reconnect With Interested Buyers
One of the advantages of today’s marketing tools is that they can quietly tell you when someone is taking a closer look at your work. Maybe you’ve sent a newsletter…
Square-Inch Pricing vs. Hourly Pricing for Two-Dimensional Artwork
Pricing is one of the most critical—and challenging—parts of running an art business. The system you use needs to work for you, be fair to buyers, and make sense to…
Do Different Countries or Regions Prefer Different Art Styles?
It’s easy to imagine that if you want to sell internationally, you need to tailor your work to fit the style and tastes of a specific region. And it’s true—cultural…
Balancing Local Sales and Aspirational Pricing for Larger Markets
Pricing your work is rarely a one-and-done decision. If you’re building toward representation in bigger markets, you may face a dilemma: your local market supports a certain price range, but…