Why You Shouldn’t Offer a Discount Before the Client Asks
It’s one of the most tempting moments in art sales: a client lingers in front of a piece you’d love to see find a home. You can sense they’re thinking…
Turning Casual Interest into a Sale: How to Handle Inquiries
It’s one of the best moments an artist can experience—someone sees your work, lights up, and says, “I’d love to have that in my space.” Cue the mental scramble. Should…
The Pitfalls of Art Giveaways as a Marketing Strategy
Art giveaways usually follow a simple formula: offer a free print or small original in exchange for something the artist wants—an email address, a social media follow, or foot traffic…
How to Track Art Studio Productivity Without Burning Out
One of the challenges I’ve seen many artists face—especially those shifting from hobbyist to professional—is finding a rhythm of productivity that feels focused, sustainable, and effective. There’s a natural desire…
Should Artists Pass Credit Card Fees to Buyers?
Today’s topic is a bit more practical, but it’s one I get asked from time to time: Should I pass credit card fees on to my buyers? It’s an understandable…
How to Overcome Self-Doubt in Your Art Business
Every artist I’ve worked with—whether emerging or well-established—has, at some point, faced a creeping sense of doubt. Sometimes it shows up as a quiet hesitation before submitting to a gallery….
One Voice, Many Mediums: How to Present a Cohesive Collection
If your body of work includes more than one medium—paintings and prints, sculpture and collage, oils and encaustics—you’re not alone. Many artists today are working across disciplines, and for good…
Simplify to Scale: Trimming Complexity from Your Art Practice
If I had to choose one word to guide the next phase of my business—and honestly, my life—it would be: simplify. I’ve long had a goal to streamline how I…
Hobby or Business? Staying on the Right Side of the IRS
Let me start with the necessary disclaimer: I’m not an accountant, and this isn’t tax advice. I’m speaking from the perspective of a gallery owner who has worked with hundreds…
Production Volume: The Hidden Driver of Art Sales
There’s a common misconception among artists that success comes down to finding just the right collector—or creating that one “breakthrough” piece that launches a career. While individual sales and standout…