How Juried Art Shows Really Work—and When They’re Worth Entering
Having served as a juror for multiple exhibitions, I can say with confidence: most of the time, it’s not as mysterious as you might think. In many cases, the process…
Should Art Be Made to Sell or Made for Meaning?
This is one of those questions that tends to circle in an artist’s mind during quiet moments in the studio—often when a piece that felt deeply personal doesn’t sell, or…
Do Co-op Galleries Hurt Your Chances with Commercial Galleries?
If you’ve ever hesitated to apply to a co-op gallery out of concern it might hurt your standing with commercial galleries, you’re not alone. It’s a common worry, and not…
How to Promote Two Upcoming Events Without Cannibalizing Sales
If you’ve got two art events coming up in close succession—a studio tour followed by a gallery exhibition, or a local show followed by a larger juried one—you might find…
Should Fine Art Photographers and Digital Artists Worry About Diluting Value When Offering Format Variations?
One of the questions that often surfaces, especially among photographers and digital artists, is whether offering artwork in different formats—cropping to square, resizing, or even printing at different dimensions—somehow dilutes…
Using Tiered Pricing to Encourage Multi-Piece Sales
I’ve long believed that pricing art is both an art and a science. We want to be intentional about the value we place on our work—but we also want to…
Why a Full-Length Artist Biography Still Opens Doors
There’s a moment that happens every now and then at the gallery that still catches me a little off guard: a collector walks in, scans the walls, stops in front…
The Hidden Power of Personal Email Outreach to Collectors
The Hidden Power of Personal Email Outreach to Collectors We all know the value of sending a polished, professional email newsletter. It’s efficient, scalable, and keeps your audience in the…
Should You Self-Insure Your Artwork Shipments?
Shipping art comes with risk. Even when you’ve packed everything perfectly, handed it over to a trusted carrier, and crossed your fingers, there’s still that lingering question: What if something…
Is That Gallery Worth It? How to Evaluate Representation Opportunities
It’s an exciting moment when a gallery expresses interest in your work—or when you spot a potential opportunity and consider reaching out. But not all gallery relationships are created equal….