Keeping in Touch With your Art Collectors

Whenever I talk about keeping in touch with collectors, the number one concern I hear expressed by artists and gallery sales staff alike is “I don’t want to annoy my customers.” A valid concern, to be sure, but while there certainly is a point where you would be crossing the line and being too persistent, most of the time you are erring on the opposite side and not contacting your collectors nearly enough.

As a general rule, I like to contact my collectors every 4-6 weeks. By varying the type of contact and keeping the contact relevant there is little risk of offending. Remember, your contact isn’t made in a vacuum – these are not strangers you are contacting cold – these are people with whom you have already begun to establish a relationship and who have bought your work – they want to hear from you.

Artists: Better Serve Your Customers by Knowing Who they Are

spend some time analyzing your past buyers to see if you can discern common traits among your buyers. Understanding who your buyer is will help you better target your art marketing efforts to reach them. If you know who your buyer is, you will be better able to place your art in galleries or other venues where your buyer can see your work. You will be better able to say the right things about your work in your artist’s statement to appeal to the buyer’s sensibilities. You will be able to price your work in a way that will fit your buyer’s budget.

Becoming a Better Art Salesperson | The Power of Silence

One of the most powerful, and yet most underused sales tools is silence. Many salespeople mistakenly think that selling is a process of talking potential customers into buying something. While establishing rapport and creating narrative are important, we often make the mistake of saying too much. I’ve listened to salespeople fill every moment of an encounter with talk, never giving the buyer a chance to commit. As your client finds an interesting piece and you move toward the close, silence can be far more powerful than talk.

Becoming a Better Art Salesperson | Are you Chasing Away Your Buyers?

Certain phrases will give art buyers just the excuse they need to abandon their purchase. Learn the phrases you should avoid when selling art.

Selling art can be a real challenge, but the moment of the sale is exhilarating. Your artwork has just been, in a way, validated. The purchaser has said to you, “I think your work is good enough that I’m willing to part with my hard-earned money to acquire it.”

For many artists, however, the sales come far too infrequently. While sales are not the only measure of success for an artist, sales not only validate the work, they allow and encourage you to create more.

A Love Letter to Art, Or What it All Means to Me

I am writing a different kind of post today.  I generally try to write practical and helpful posts around the business of art. I love to give tips that might…

RedDot Podcast | Episode 021 | An Interview with Sculptor Paige Bradley

Sculptor Paige Bradley draws inspiration from relationships and an inner dialog about the human form. Bradley now works out of a studio in Stamford, Connecticut, but in the past she’s…

Increase your Art Sales | The Power of Follow-Up

Follow-Up! Dramatically Increase your Art Sales by Implementing a Consistent Follow-up Strategy There’s nothing in the art business like the thrill of making a sale.  Something magical happens when you…

What Should an Artist do With a Lifetime of Unsold Artwork?

Over the last several weeks I’ve had two people approach me, either in the gallery or via email, asking what they should do with a large inventory of unsold work. In…

RedDot Podcast | Episode 020 | An Interview with Canadian Artist Ashley Anne Clark

Artist Ashley Anne Clark lives on remote Prince Edward Island in Canada’s maritime provinces. Clark focuses on wildlife subject-matter and shows her work in galleries in Canada and the United…

Responding to Negative Feedback About Your Art

I recently had an email conversation with an artist who had just been through battle on her blog. After years of extensive blogging, she received her first negative comment, an…