Designer Discounts and Referral Fees: A Practical Guide for Artists and Galleries
Our gallery offers qualified designers a 15% courtesy discount. Here’s how to account for that discount—and any referral fees—in the sale’s economics, agree on fair terms, and build relationships that work for artists, galleries, and buyers.
Successfully Navigating Distant Gallery Relationships: A Practical Framework for Artists
With most gallery opportunities outside their home towns, artists must learn how to initiate and maintain strong, productive relationships with galleries far away. Here’s a framework for building trust, communicating clearly, and handling the nuts and bolts of distance representation—while avoiding common mistakes.
Daily Paintings and Small Works: Smart Strategy or Creative Distraction?
Many artists experiment with daily painting and selling small works—but how does this approach fit into the bigger picture of building a sustainable art business and gallery relationships? Here’s what to consider before diving in.
What Galleries Want to See on Your Artist Website
When artists start seeking gallery representation, their websites often need an overhaul. Galleries have very different expectations than collectors or direct buyers. Here’s what belongs—and what doesn’t—on an artist website geared for galleries.
The Annual Studio Reset: Why a Yearly Deep Clean Can Transform Your Art Business
A cluttered studio quietly drains your creativity and business efficiency. Here’s a step-by-step checklist for an annual reset that will keep your space—and your art career—running like clockwork.
DIY Art Storage: Building Racks and Cubbies That Last
An organized, well-built storage system can save you frustration, protect your artwork, and streamline your studio practice — all without a major investment. Here’s how artists are using simple materials to build scalable, effective storage that will last.
The Pros and Cons of Storing Art on Display: Why ‘Hiding’ Work Might Be Hurting Your Sales
Storing art in less-than-glamorous spaces, including bathrooms and hallways, often carries a stigma—but is that actually holding your business back? A contrarian look at why displaying unsold work throughout your space can lead to surprise sales and keep your inventory working for you.
Essential Art Storage Solutions: A Practical Checklist for Artists
Efficient art storage isn’t just about tidiness—it’s a foundation for smoother studio operations and more successful sales. Discover practical solutions for safely organizing your artwork, maximizing space, and streamlining your creative business.
The Art of Follow-Up: Watch the Free Webinar and Download the Slides
Watch Jason Horejs’s free webinar on turning collector interest into sales, and download the accompanying slideshow with practical follow-up examples.
Balancing Community, Exposure, and Profit: How to Choose the Right Opportunities for Your Art
Should you show your work in a friendly community co-op, hold out for a higher-end gallery, or try a mix of venues? Here’s a practical framework to help artists decide where and how to exhibit, weighing exposure, sales potential, and building relationships.