The Myth of Cannibalization: Can You Sell Prints and Originals of the Same Image?

There is a pervasive fear that haunts many artists who are considering entering the print market. The logic goes like this: “If I offer an affordable open-edition print of my…

The “Revolving Wall” Trap: Why Galleries Don’t Rotate Artists Monthly (And What We Do Instead)

It is a proposal I hear often, and on the surface, it makes perfect logical sense. An artist might approach me and say, “I know you don’t have space for…

Navigating AI Feedback: Who Is the Captain of Your Ship?

We are living in an era where we can’t seem to escape the topic of Artificial Intelligence. For artists, this conversation usually revolves around image generation, but there is another…

The Paradox of Secrecy: Why You Should Welcome Copycats

I recently had a conversation with a photographer who had developed a truly unique technique for capturing macro images of plants. The work was stunning—technically brilliant and visually distinct. He…

The “Double Funnel” Strategy: How to Turn Strangers into Collectors

In the marketing world, everyone loves to talk about the “sales funnel.” The concept is simple: you pour a massive amount of potential customers into the top, filter them down…

Beyond Talent: The 4 Non-Negotiables of a Sustainable Art Career

When an artist steps into the studio, the possibilities feel infinite. With a blank canvas or a lump of clay, you could theoretically go in any direction. You could experiment…

The Novelty vs. Mastery Dilemma: How to Position Your Art in a Crowded Market

A topic that inevitably comes up in my conversations with artists—whether they are brand new to the industry or veterans with five decades of experience—is the question of “standing out.”…

The Artist-Gallery Partnership: How Feedback Drives a Successful Season

In the traditional view of the art world, the artist creates in isolation and the gallery sells what is delivered. But in a healthy, long-term professional relationship, the dynamic is…

Beyond the Gallery: Is Staging Your Art in Alternative Venues Worth the Effort?

As an artist, your studio can sometimes feel like a crowded waiting room. Canvases lean against the walls, finished and ready for the world, yet they remain unseen. It’s only…

The Trend Trap: Why Broad Market Data Shouldn’t Dictate Your Art

Every few months, a new industry report ripples through the art world. You’ve likely seen the headlines: “Abstract Paintings Top Gallery Sales” or “Minimalism Is Out, Figurative Is In.” (see…