RedDotBlog

Learn why scaling up your artwork is a smart business move. Jason Horejs shares tips on overcoming the fear of large formats and how to price statement pieces.

Learn how to maintain consistent retail pricing and protect your art brand when working with galleries that have different commission structures.

Learn how to use the square inch pricing method to create consistency, manage gallery commissions, and scale your art business with confidence.

One of the most common anxieties I see artists face when building their website is the question of volume. You sit there with your folder of high-resolution images, hovering over…

We have all felt the itch. You look at your website, and you see the same paintings or sculptures that have been there for six months. You start to worry….

There comes a moment in every serious artist’s career where the local market simply isn’t enough. You have scoured the galleries within driving distance, and while some might be good…

If you have been reading my advice for any length of time, you know that I have long argued that price consistency is critical to your success. I have written…

There is a particular kind of agony that every artist knows. You have a great studio visit or a promising email exchange. The collector loves a specific piece. They ask…

Visibility is the currency of the modern art world. We spend years building it—polishing our websites, optimizing our portfolios, and plastering our contact information across the web in the hopes…

In our previous discussion, we tackled The Volunteer Trap—that all-too-common scenario where competent artists find their studio time cannibalized by administrative duties for local arts organizations. We explored the costs…