Why the Global Art Market Stats Don’t Matter To Your Studio
Headlines about billion-dollar auctions and top 1% artists might grab your attention, but for most independent artists, those numbers are irrelevant. Focus on your personal market, your collectors, and what you can control.
Production Pace for Artists: Pursuing Consistency Without Burning Out
How much art should you create, and how fast? Balancing quantity, consistency, and quality in your studio practice can determine your business success—and your creative health.
Should Artists Display Prices on Their Websites? A Contrarian Gallery Owner’s Take
Artists and galleries fiercely debate whether to display prices online. While tradition says hide them, there’s a strong case for radical transparency—if you do it strategically.
Common Mistake: Mispricing Small vs. Large Artworks—Understanding the Sliding Scale
Are you pricing your small pieces too cheaply—or your large works too expensively? Discover why most successful artists use a sliding scale, and how to apply this strategy to your own art pricing for steady sales and collector confidence.
Building Your Email List: Effective Strategies for Artists
Building an engaged email list is one of the most reliable ways for artists to reach collectors, drive sales, and build a national brand. Here’s how to encourage signups and leverage your content and social media for real growth.
How to Follow Up with Art Collectors After a Networking Introduction
Making a connection with a potential collector in a social setting is a promising opportunity—but what’s the best way to follow up, especially if your art doesn’t fit their established taste? Here’s how to approach the situation with professionalism and confidence.
How and When to Raise Your Art Prices Without Losing Collectors: A Practical Framework
Worried about confusing collectors or risking sales by increasing your art prices? Here’s a gallery-owner’s practical framework for raising prices sustainably and confidently.
When Is the Best Time of Year to Approach Galleries? (Myth vs. Reality)
Is there a perfect season for submitting your work to galleries, or is consistent action the real key? Gallery owner Jason Horejs examines the myths and realities of timing your portfolio submissions, especially around the holidays.
How to Gracefully Prioritize Collectors at Open Studios (Without Burning Bridges)
Open studio events flood your workspace with all sorts of visitors, but how can you tactfully shift your focus to potential collectors without alienating friends, fellow artists, or casual browsers? Here’s a gallery owner’s strategy for handling these tricky social maneuvers.
Teaching Art: Weighing Income, Resume-Building, and Studio Time
Teaching art classes can bring artists income, professional recognition, and even new collectors—but it can also reduce precious studio time. How should working artists evaluate if and when to teach?