What I Learned by Participating in an Art Festival | Part 3 – Selling
Last week, I shared my experience planning to participate in an outdoor art festival and getting set up for the event. The planning and setup were intense but not half so…
Myths and Misconceptions of the Art World | Myth #4 – Lower Art Prices = More Sales
I am the first to admit that art pricing is one of the greatest mysteries of the art business. Valuing art is more akin to alchemy than it is to…
What I Learned by Participating in an Art Festival | Part 2 – Setup
Earlier this week, I shared my experience planning to participate in an outdoor art festival. Planning was a lot of work and took a lot of time, but once the…
Myths and Misconceptions of the Art World | Myth #3 – People Need to See Art In Person to Buy It
The art business myth I’m going to tackle today is that art buyers are unlikely to buy online because art needs to be seen in person to be truly appreciated….
What I Learned by Participating in an Art Festival | Part 1 – Preparation
I vaguely remember traveling with my parents to several outdoor art festivals. I was too young at the time to understand what was going on – I just knew that…
Myths and Misconceptions of the Art World | Myth #2 – Art Sells Itself
In my last post, I shared my thoughts on the health and vitality of the art market. I believe that the art market is the strongest it’s been in some…
Myths and Misconceptions of the Art World | Myth #1: Art Doesn’t Sell Anymore
There are many myths and misconceptions about the art business the are perpetuated by artists, gallerists, and collectors. Over the next few posts, I’m going to share my thoughts on…
Ask a Gallery Owner | Should I Use a Pseudonym?
Do you think it’s a bad business move to give yourself an artist name? If when you may concerned or want to protect your private life from your business life would that be a sufficient reason to have an artist name?
I was wondering what your thoughts were?
–Victoria
Many artists have asked variations of this same question. I’ve worked with artists who use their real names, along with a number of artists who have adopted pseudonyms. It’s quite common for actors and authors to change their names.
Ask A Gallery Owner | What to Do when You Ask for the Sale and Get a “No”
You’re talking to a potential buyer who seems head over heals for one of your pieces. Your conversation is going well, so you decide to take the leap and ask…
Does an Art Education Matter?
Whenever I’m talking to artists about their biographies or resumes, the question of art education, or lack thereof, often comes up. Artists who have completed extensive academic training want to know how best to leverage that training to build their credibility. Artists who don’t have formal training, want to know if it will hurt their prospects for gallery representation and sales.