Fewer Sizes, More Freedom: Streamlining Your Canvas Options for Profit and Logistics
Artists are, by nature, creative problem-solvers. You thrive on variation, experimentation, and the joy of bringing new ideas to life. But when it comes to building a sustainable art business—especially…
Zero-to-Thousand: A Starter Playbook for Growing Your Email List with Paid Social Ads
You’ve heard it before: “Your email list is your most valuable asset.” But if you’re starting from zero—or a trickle of organic signups—it’s hard to know how to turn that…
Should You Chase the Next Social Platform? How to Evaluate Blue Sky, Threads, and Whatever Comes Next
Every few months, a new platform starts making noise—Blue Sky, Mastodon, Threads, you name it. The headlines spark curiosity. The algorithms on Facebook or Instagram feel harder to crack. You…
Commission Splits, Mark-Ups, and Net Goals: A Straight-Talk Guide to Pricing Your Art for Galleries
Pricing your artwork for gallery sales can feel like walking a tightrope: too low, and you shortchange your value; too high, and you risk pricing yourself out of the market….
How Juried Art Shows Really Work—and When They’re Worth Entering
Having served as a juror for multiple exhibitions, I can say with confidence: most of the time, it’s not as mysterious as you might think. In many cases, the process…
Should Art Be Made to Sell or Made for Meaning?
This is one of those questions that tends to circle in an artist’s mind during quiet moments in the studio—often when a piece that felt deeply personal doesn’t sell, or…
Do Co-op Galleries Hurt Your Chances with Commercial Galleries?
If you’ve ever hesitated to apply to a co-op gallery out of concern it might hurt your standing with commercial galleries, you’re not alone. It’s a common worry, and not…
How to Promote Two Upcoming Events Without Cannibalizing Sales
If you’ve got two art events coming up in close succession—a studio tour followed by a gallery exhibition, or a local show followed by a larger juried one—you might find…
Should Fine Art Photographers and Digital Artists Worry About Diluting Value When Offering Format Variations?
One of the questions that often surfaces, especially among photographers and digital artists, is whether offering artwork in different formats—cropping to square, resizing, or even printing at different dimensions—somehow dilutes…
Using Tiered Pricing to Encourage Multi-Piece Sales
I’ve long believed that pricing art is both an art and a science. We want to be intentional about the value we place on our work—but we also want to…