Video: Ask a Gallery Owner: Are there Certain Sizes you Recommend?

In this week’s session I answer a question from Darryl in Utah: “Are there certain sizes you would recommend to offer galleries that are better to ship in reference to…

Artists – How do You Organize Your Creativity?

I’m a busy guy. I own and run two galleries, blog and share videos related to the art business, am a husband and father of four, and strive to spend…

Ask a Gallery Owner: Is it Important to Work in Series?

Artists frequently ask me if they should work in series. I recently received the following question:

Is it important for your artwork to be in “a series”. I have a few different styles I like to work in my paintings (from bright/multi-colored to abstract/dark to light/muted). What do galleries like to see in artist’s portfolios?

Kirsten Reed

If you’ve been reading this blog for long, you know that I’m a huge advocate of seeking consistency in your artwork, especially work you are going to be presenting to galleries or potential buyers.

Gustav Klimt’s “Portrait of Adele Bloch-Bauer – The Woman in Gold”: The painting at the center of a Nazi controversy

Gustave Klimpt’s painting “Portrait of Adele Bloch-Bauer – The Woman in Gold” has a long and complicated history, involving Nazis, legal battles, and finally, a new home in New York….

Square inch pricing

Ask A Gallery Owner | Making Square Inch Pricing Work for Smaller Pieces

If you’ve been around here for a while, you know I highly recommend pricing based on size, generally square inches. But what if you do work in both large and…

Video: Ask a Gallery Owner | The Buyer Who Disappears Without Completing Their Purchase

This week’s question: Hi Jason, Last year, I posted a painting on Instagram that I had completed. A good friend said that she wanted to purchase it. I framed it…

Quick Tip – Get More Engagement from Your Followers: Ask Them Questions!

Are you ever disappointed by the lack of engagement from your followers when you post new art to social media, share a blog post, or send out an e-newsletter? If…

Don’t Overdo the Gratitude when You Make an Art Sale

There is nothing more exciting than selling a piece of art. If you are directly involved in the sale process you will feel a rush of excitement and accomplishment, as…

Vincent Van Gogh

“The emotions are sometimes so strong that I work without knowing it. The strokes come like speech.” – Vincent van Gogh This spring, I finally read Irving Stone’s biographical novel…

Branding: Artists, Build Your Brand Around Your Name

In today’s post, I would like to address a branding question that comes up quite frequently in relationship to branding for artists:

Should an artist use his or her own name when building a brand, or is it a good idea to create a business name and brand around that name instead?

The most common form of the question I hear is whether it’s okay to use the artist’s studio name instead of just using the artist’s name.