Expanding Your Artistic Reach: Effective Strategies for Growing Your Email Subscriber List
In my recent post, I delved into the essential role of email newsletters in the art world, emphasizing the importance of crafting engaging content. (You can read that post here:…
Unleashing the Potential of Email Newsletters in the Art World: A Gallery Owner’s Comprehensive Guide
As a gallery owner, I have witnessed the transformative power of email newsletters in the art community. These tools are not just about promoting sales; they’re about nurturing relationships, sharing…
The Art of Negotiation and Discounts: A Guide for Artists
Negotiation, discounting, and promotional sales are all valuable tools in an artist’s sales process, yet many artists hesitate to use them. Some see negotiation as an affront to the value…
Embracing Negotiation in Art Sales: Insights from a Veteran Gallerist Today I want to share some valuable insights into a critical aspect of the art world – negotiation and discounts….
Anatomy of an Email Art Scam
If you have a website for your art, you’ve likely received an email that looks a lot like this: Hello There, My name is Pamela Mcallister from Georgia. I actually…
The Gallery Owner Who Cooled Off
A question from a reader: I recently moved to a completely new place and as my life and my visual input changed, so did my work. I started a couple…
Embracing the Journey: Refocusing on Process and Systems in the Art World
As a passionate runner, I find myself outdoors, navigating the trails of Phoenix 3-4 times a week, covering 3-5 miles each time. There’s something invigorating about the fresh air and…
Embracing AI in the Art World: Introducing Theobot
As someone deeply ingrained in the art world, I’ve seen firsthand how technology can be a game-changer. I witnessed the advent of the internet, online galleries, and social media. Today,…
Anatomy of a Sale | How We Used Photoshop to Make a $5,000 Art Sale
How many times have you heard this: “I like this painting, but the size won’t work for my space”? I’m sure I’ve heard the phrase hundreds, if not thousands, of…
Debate | Should You Watermark Art You Are Posting Online?
I am frequently asked by artists whether they should watermark their artwork before sharing it online. There seems to be a pretty widespread concern that posting artwork images online could…