The Trend Trap: Why Broad Market Data Shouldn’t Dictate Your Art
Every few months, a new industry report ripples through the art world. You’ve likely seen the headlines: “Abstract Paintings Top Gallery Sales” or “Minimalism Is Out, Figurative Is In.” (see…
You Are Not a Petitioner: Reframing the Gallery Power Dynamic
I know the feeling. You have spent months, maybe years, creating a body of work that feels deeply personal. You have researched a gallery that seems like a perfect fit….
The Psychology of “Yes”: Reducing Cognitive Friction in Your Gallery Submissions
The Psychology of “Yes”: Reducing Cognitive Friction in Your Gallery Submissions Imagine a gallery owner sitting at their desk on a Tuesday morning. The coffee is fresh, the gallery is…
Stop Playing Hide-and-Seek: Why Your Website Must Show Prices
There is a common practice among artists online to obscure their pricing. You see it all the time: an artist shares a stunning new painting, a follower comments asking for…
The Art of Resilience: How to Handle Harsh Critiques Without Losing Your Way
We have been discussing the topic of feedback quite a bit recently. In fact, I recently posted an article titled “The Sample Size of One Trap: Navigating Critical Feedback”, where…
Bridging the Gap: Why You Should Say “Yes” to Layaway
It is a scenario every artist faces eventually: A potential buyer stands in front of your work. You can see the connection happening; they are emotionally invested, they are asking…
The Psychology of the Collector: Decoding Why People Buy Art
As artists and art professionals, it is in our best interest to develop deep empathy for our clients. We need to be able to put ourselves in their shoes to…
The 20% Investment: Why “To the Trade” Discounts Are Smart Business
As an artist, receiving an inquiry from an interior designer or art consultant can be exciting, but it often comes with a moment of hesitation. The question inevitably arises: “Do…
The Art of Goodwill: Why Free Repairs Pay Off in the Long Run
Imagine this scenario: A collector who purchased a small painting from you five years ago reaches out. They recently moved homes, and in the chaos of the transition, the artwork…
The “Pivot” Panic: Should You Wait to Submit Your Portfolio?
It is a scenario I see often, especially after an artist returns from a residency or a workshop. You have spent years building a solid body of work. You have…