Becoming a Better Art Salesperson | Are you Chasing Away Your Buyers?

Certain phrases will give art buyers just the excuse they need to abandon their purchase. Learn the phrases you should avoid when selling art.

Selling art can be a real challenge, but the moment of the sale is exhilarating. Your artwork has just been, in a way, validated. The purchaser has said to you, “I think your work is good enough that I’m willing to part with my hard-earned money to acquire it.”

For many artists, however, the sales come far too infrequently. While sales are not the only measure of success for an artist, sales not only validate the work, they allow and encourage you to create more.

Breaking the Ice – Starting Conversations with Potential Art Buyers (and anyone else who crosses your path!)

Several months ago, my wife, Carrie, and I attended a live performance of the Phantom of the Opera at Arizona State University’s Gammage Auditorium. The show was a part of…

The AI Revolution: Why ChatGPT is the Sidekick Every Artist Needs

We’ve heard quite a bit about AI over the last several months. News outlets have been generating a steady stream of stories with subtle headlines like Is AI coming for…

How to Handle an Art Sale that Doesn’t Work Out

above: the artwork hanging in the client’s home I recently had a client call to ask if she and her husband could see one of the pieces featured in Xanadu…

Video | Artists & Galleries: You Aren’t Sending Your Newsletter to Clients Frequently Enough | Ask a Gallery Owner

An e-newsletter can be a great tool to build relationships with clients and to increase your sales, but only if you send it out regularly.  Leave Your Comments and…

Quick Tip: Make a Folder for Images of Art in Client’s Homes

In many of the articles I write on RedDotBlog, I’m asking you to make major life commitments or giving you big marketing strategies. Today I want to invite you to…

Video: Ask a Gallery Owner | Should I Negotiate with Clients in Order to Make Sales?

In this week’s session I’ll tackle the sometimes tricky question of whether or not negotiating with customers to make a sale is advisable, and, if so, how to negotiate to…

Magic Walls | How Some Spaces in My Gallery Sell More Art than Others

Two recent sales both occurred in what I consider to be hotspots in the gallery. What do I mean by “hotspots”? These are areas of the gallery that tend to…

Check out Our Recent Video Tour of Xanadu Gallery Pinetop!

Each season we create video tours of our galleries. We’ve found them to be great social media and email marketing tools. This time around we’ve added an areal shot of…

Our Latest Video Gallery Tour

We just completed our latest video gallery tour of our Scottsdale Gallery. These tours have been a great way to reach out to clients who may not be able to…