Simplify to Scale: Trimming Complexity from Your Art Practice
If I had to choose one word to guide the next phase of my business—and honestly, my life—it would be: simplify. I’ve long had a goal to streamline how I…
Hobby or Business? Staying on the Right Side of the IRS
Let me start with the necessary disclaimer: I’m not an accountant, and this isn’t tax advice. I’m speaking from the perspective of a gallery owner who has worked with hundreds…
Production Volume: The Hidden Driver of Art Sales
There’s a common misconception among artists that success comes down to finding just the right collector—or creating that one “breakthrough” piece that launches a career. While individual sales and standout…
Gallery-Ready Presentation on a Budget
One of the most important—and often overlooked—elements in preparing your work for galleries is presentation. A strong, cohesive presentation reinforces your professionalism and makes your work more appealing to both…
Should You Bend Your Style for That Themed Juried Show?
Every artist has been tempted by a themed juried show with an intriguing call for entries. The title is clever. The concept is thought-provoking. And you catch yourself wondering, What…
Time vs. Money: Where to Invest Your Limited Energy
Artists often feel like they’re being pulled in two directions—toward the easel and toward the screen. One demands solitude and focus; the other calls for connection and visibility. Both matter….
Raising Prices Without Losing Collectors
There’s a moment every serious artist faces—often more than once—when the work is selling, the studio is running full tilt, and the question arises: Should I raise my prices? If…
Fewer Sizes, More Freedom: Streamlining Your Canvas Options for Profit and Logistics
Artists are, by nature, creative problem-solvers. You thrive on variation, experimentation, and the joy of bringing new ideas to life. But when it comes to building a sustainable art business—especially…
Zero-to-Thousand: A Starter Playbook for Growing Your Email List with Paid Social Ads
You’ve heard it before: “Your email list is your most valuable asset.” But if you’re starting from zero—or a trickle of organic signups—it’s hard to know how to turn that…
Should You Chase the Next Social Platform? How to Evaluate Blue Sky, Threads, and Whatever Comes Next
Every few months, a new platform starts making noise—Blue Sky, Mastodon, Threads, you name it. The headlines spark curiosity. The algorithms on Facebook or Instagram feel harder to crack. You…