Pricing your Artwork That’s Done in a New Style or Using New Media

I recently had a conversation with an artist and close friend who raised the question of how to price work that is outside the range of work that an artist…

Going the Extra Mile | How Enthusiasm Can Boost Your Art Sales

I have discussed the importance of going the extra mile in previous posts. Elaine, Xanadu Gallery’s Director, is the embodiment of providing customer service above and beyond what a collector…

The Value of a Thank you Card and Follow Up

I’ve mentioned the importance of following up with your clients in numerous posts in the past. I contend that artists and gallerists who follow up consistently and persistently with potential…

Overcoming Fear of the Blank Canvas

This guest post is an excerpt from artist and author Elena Parashko’s new Survival Guide for Artists from Xanadu Gallery’s RedDot Press. The excerpt below comes from Chapter 1  …

Debate | Should you Watermark Art you Are Posting Online?

I am frequently asked by artists whether they should watermark their artwork before sharing it online. There seems to be a pretty widespread concern that posting artwork images online could…

Debate: Should Artists Show Work in Doctor’s Offices, Banks and Other Business Locations?

Last week, I received an email raising the question of whether it would be worthwhile for an artist to show her work in a doctor’s office. The doctor would display…

Anatomy of a Sale | The Virtue of Gentle Persistence

From time to time, I like to share how a sale occurred, step by step. Even though every sale unfolds along a different path, I have found that analyzing the…

From a Reader – Creating Art Sales by Promoting your Work to Your Network of Acquaintances

I’ve often written that selling artwork is all about building relationships with potential buyers. There’s another side to this however, in that people with whom you already have a relationship…

How do You Ask For the Close When Selling Art? | Collective Wisdom

As much as I love art in and of itself, I love selling art and the business of art just as much. In my conversations with artists, I frequently hear…

A Tale of Follow-Up

Every few months or so, I write an article here about the importance of follow-up. Guess what? It’s that time again! Why am I always writing about follow up? Simple,…