An Introduction to Facebook Advertising for Artists

In my recent posts on social media art marketing, I’ve been discussing the value social media can provide to artists and galleries. Most of the focus has been on the…

5 Strategies for Successfully Marketing Art on Social Media

Over the last several posts, we’ve been discussing the ins and outs of marketing through social media. While there are a number of RedDot readers who are successfully selling art…

How to Get Collectors to Follow You on Social Media

Over the last few posts, and throughout the comments on those posts, we’ve seen that, while it may not be easy, artists are selling art through social media. Through careful…

Art Sales on Social Media: An Update on Our Progress

In the fall of 2022, I embarked on an ambitious journey into the world of social media advertising. It was uncharted territory for me, a dive into the vast ocean…