Ask A Gallery Owner | Following Up with Customers
I often receive questions from artists about the best methods for following up with potential buyers who don’t acquire the art they’re interested in right away. In the following email…
Artwork Sizing: Mastering Scale for Greater Appeal
In the art world, the size of your canvas or sculpture is more than just its physical dimensions; it’s a key element that can significantly impact how you connect with…
Artist Biography Basics | Creating an Effective Bio
With all of the current shutdowns and economic worries, some artists are putting off plans for shows and approaching galleries. If you’re in that boat, you might be wondering what…
An Introduction to Facebook Advertising for Artists
In my recent posts on social media art marketing, I’ve been discussing the value social media can provide to artists and galleries. Most of the focus has been on the…
5 Strategies for Successfully Marketing Art on Social Media
Over the last several posts, we’ve been discussing the ins and outs of marketing through social media. While there are a number of RedDot readers who are successfully selling art…
Podcast | Finding Success Selling Art on Facebook – An Interview with Robert MacGinnis
Many artists wonder if marketing art on Facebook is a viable strategy. Oregon artist Robert MacGinnis, who describes himself as “old school,” was reluctant to sign up for Facebook when…
Art Market Insights: Reflecting on 2023 and Embracing 2024
At Xanadu Gallery, we’ve been navigating the ebbs and flows of the art market for nearly two and a half decades. The journey through 2023 was as enlightening as it…
Art Sales on Social Media: An Update on Our Progress
In the fall of 2022, I embarked on an ambitious journey into the world of social media advertising. It was uncharted territory for me, a dive into the vast ocean…
Jason Featured on the Spiritual Artist Podcast
In this engaging podcast, host CJ Miller sits down with Jason Horejs, the seasoned gallery owner of Xanadu Gallery in Scottsdale, Arizona, and the art business educator behind the…
Between Land and Sea: The Artistic Voyage of Kathleen Van Lieu
In the tapestry of contemporary art, Kathleen Van Lieu weaves a vivid narrative, one rooted in the intricate dance between the human spirit and the natural world. Her oeuvre serves…