Video: Ask a Gallery Owner | How Many Artists Can a Gallery Effectively Represent?

In this session, I respond to a question from an artist named Grace in NJ: “In researching galleries, I notice some galleries represent hundreds of artists. Literally 25 w the…

Artist signature

Ask A Gallery Owner | To sign or not to sign . . . that is the question

In the following email exchange, I answer an artist’s question about visible signatures on art – what’s your opinion? Post in the comments. Jason, I’m so glad you were a…

Video: Ask a Gallery Owner | Is it okay to sell prints and merchandise of my art?

Leanne from Minnesota asks: “Is it frowned upon by gallery owners for artists to sell prints of their work at fairs and online, or to be represented by a gallery?…

Artists' agent

Ask a Gallery Owner | Should Artists Seek an Agent to Represent Them?

I recently received the following email asking about artists’ agents: Dear Jason, I have joined a discussion line on LinkedIn and we are discussing the pros and cons of hiring…

Video: Ask a Gallery Owner | Should I include frames in artwork photos?

In this session, I answer a question from James in CA: “I’m putting together my portfolio using Google Slides and wondered about pictures and the frame. I make custom frames…

Ask a Gallery Owner: “Should I lower my art prices during an economic slowdown?”

In this Ask A Gallery Owner video I answer a question from Anne on the east coast: For the first time in my career, sales have slowed to a grueling…

Ask for the sale, no thanks response

Ask A Gallery Owner | What to Do when You Ask for the Sale and Get a “No”

You’re talking to a potential buyer who seems head over heals for one of your pieces. Your conversation is going well, so you decide to take the leap and ask…

Does an Art Education Matter?

Whenever I’m talking to artists about their biographies or resumes, the question of art education, or lack thereof, often comes up. Artists who have completed extensive academic training want to know how best to leverage that training to build their credibility. Artists who don’t have formal training, want to know if it will hurt their prospects for gallery representation and sales.

thank a customer

Ask a Gallery Owner | How Do I Thank a Customer when a Gallery Made the Sale?

I encourage artists to create positive relationships with buyers by sending thank you notes and keeping in touch. But how can you do that if you’re selling through galleries that…

Ask a Gallery Owner | The Pros and Cons of Artist Owned and Operated Galleries

In the past, I’ve discussed different models for galleries: traditional commercial galleries (consignment), co-op galleries, and “vanity” galleries. A recent email reminded me that there’s another variant of the traditional…