Building Your Email List: Effective Strategies for Artists
Building an engaged email list is one of the most reliable ways for artists to reach collectors, drive sales, and build a national brand. Here’s how to encourage signups and leverage your content and social media for real growth.
How to Follow Up with Art Collectors After a Networking Introduction
Making a connection with a potential collector in a social setting is a promising opportunity—but what’s the best way to follow up, especially if your art doesn’t fit their established taste? Here’s how to approach the situation with professionalism and confidence.
How and When to Raise Your Art Prices Without Losing Collectors: A Practical Framework
Worried about confusing collectors or risking sales by increasing your art prices? Here’s a gallery-owner’s practical framework for raising prices sustainably and confidently.
When Is the Best Time of Year to Approach Galleries? (Myth vs. Reality)
Is there a perfect season for submitting your work to galleries, or is consistent action the real key? Gallery owner Jason Horejs examines the myths and realities of timing your portfolio submissions, especially around the holidays.
How to Gracefully Prioritize Collectors at Open Studios (Without Burning Bridges)
Open studio events flood your workspace with all sorts of visitors, but how can you tactfully shift your focus to potential collectors without alienating friends, fellow artists, or casual browsers? Here’s a gallery owner’s strategy for handling these tricky social maneuvers.
Teaching Art: Weighing Income, Resume-Building, and Studio Time
Teaching art classes can bring artists income, professional recognition, and even new collectors—but it can also reduce precious studio time. How should working artists evaluate if and when to teach?
Are Art Contests Worth It? How to Decide Where to Submit Your Work
Art contests and calls for entry are everywhere—should you pursue them for your career? Use this checklist to weigh the real value and impact of entering art competitions.
How to Set Boundaries When Working With Inexperienced Art Galleries
As your art career grows, you will inevitably be approached by eager, brand-new galleries. Here is how to handle their lack of marketing expertise, protect your studio time, and turn your business advice into premium wall placement.
Overcoming Marketing Burnout: What to Do When Social Media Fails and Inventory Stalls
Feeling defeated by algorithm changes, locked accounts, and a studio full of unsold art? It is time to abandon the illusion of an easy digital fix and return to the exposure fundamentals that actually drive gallery sales.
Why You Should Ignore Gallery Owners Who Say Green Paintings Don’t Sell
Gallery owners are notoriously opinionated, but their subjective preferences shouldn’t dictate your creative choices. Learn why you must let your cortisol levels drop before making definitive career changes based on aggressive feedback.