Is There Really a Market for Your Medium? Myth vs. Reality for Artists
Artists often wonder if anyone is actually buying work in their medium—be it sculpture, pastels, digital, or ceramics. Here’s a grounded look at how niche media really fit into today’s diverse art market—and how smart artists find their collectors.
How to Diversify Your Gallery Representation: A Framework for Artists
Diversifying your gallery representation isn’t just about increasing exposure—it’s about building resilience and long-term success in your art career. Here’s a practical framework for approaching more galleries, expanding your reach both stylistically and geographically, and ensuring your work finds its audience.
Don’t Abandon What Works: The Power of Artistic Consistency
When art sales slow, the urge to reinvent your style can be tempting. But sticking with your proven artistic strengths—while carefully exploring new directions—pays off far more in the long run.
Why the Global Art Market Stats Don’t Matter To Your Studio
Headlines about billion-dollar auctions and top 1% artists might grab your attention, but for most independent artists, those numbers are irrelevant. Focus on your personal market, your collectors, and what you can control.
Myth vs. Reality: Is Art Market Negativity Holding You Back?
Worried about ‘the art market’? Here’s why most artists’ worst fears are myths—and what actually drives ongoing sales and career growth.
Production Pace for Artists: Pursuing Consistency Without Burning Out
How much art should you create, and how fast? Balancing quantity, consistency, and quality in your studio practice can determine your business success—and your creative health.
The Power of Gratitude: Should You Thank Galleries for Sales?
Expressing gratitude to galleries—whether with a thank-you note or a simple gesture—can positively influence your professional relationships. Explore why appreciation counts in the artist-gallery partnership, how to do it well, and when to keep it simple.
Should Artists Display Prices on Their Websites? A Contrarian Gallery Owner’s Take
Artists and galleries fiercely debate whether to display prices online. While tradition says hide them, there’s a strong case for radical transparency—if you do it strategically.
How to Follow Up with Art Collectors After a Networking Introduction
Making a connection with a potential collector in a social setting is a promising opportunity—but what’s the best way to follow up, especially if your art doesn’t fit their established taste? Here’s how to approach the situation with professionalism and confidence.
When Is the Best Time of Year to Approach Galleries? (Myth vs. Reality)
Is there a perfect season for submitting your work to galleries, or is consistent action the real key? Gallery owner Jason Horejs examines the myths and realities of timing your portfolio submissions, especially around the holidays.