5 Essential Financial Strategies Every Artist Should Master for a Thriving Art Business
As an art gallery owner, I work closely with artists and often see firsthand the challenges they face in managing the business side of their careers. While creativity is at…
Gustav Klimt’s “Portrait of Adele Bloch-Bauer – The Woman in Gold”: The painting at the center of a Nazi controversy
Gustave Klimpt’s painting “Portrait of Adele Bloch-Bauer – The Woman in Gold” has a long and complicated history, involving Nazis, legal battles, and finally, a new home in New York….
Ask A Gallery Owner | Making Square Inch Pricing Work for Smaller Pieces
If you’ve been around here for a while, you know I highly recommend pricing based on size, generally square inches. But what if you do work in both large and…
Video: Ask a Gallery Owner | The Buyer Who Disappears Without Completing Their Purchase
This week’s question: Hi Jason, Last year, I posted a painting on Instagram that I had completed. A good friend said that she wanted to purchase it. I framed it…
Quick Tip – Get More Engagement from Your Followers: Ask Them Questions!
Are you ever disappointed by the lack of engagement from your followers when you post new art to social media, share a blog post, or send out an e-newsletter? If…
Master Your Art Business: Achieve Your Goals by Focusing on Your ‘Second Thing’
As an artist, growing your art business requires more than just mastering your craft. It involves navigating a range of roles—from marketing and sales to client management and logistics. While…
Don’t Overdo the Gratitude when You Make an Art Sale
There is nothing more exciting than selling a piece of art. If you are directly involved in the sale process you will feel a rush of excitement and accomplishment, as…
Vincent Van Gogh
“The emotions are sometimes so strong that I work without knowing it. The strokes come like speech.” – Vincent van Gogh This spring, I finally read Irving Stone’s biographical novel…
Branding: Artists, Build Your Brand Around Your Name
In today’s post, I would like to address a branding question that comes up quite frequently in relationship to branding for artists:
Should an artist use his or her own name when building a brand, or is it a good idea to create a business name and brand around that name instead?
The most common form of the question I hear is whether it’s okay to use the artist’s studio name instead of just using the artist’s name.
Three Patterns of Art Buying – How to Increase Sales with the Three Types of Art Buyers
If you’ve been in the art world for a while, you have likely observed three types of art buyers: one-time buyers, clients who buy a lot in a frenzy, and…