Broadening Your Reach: Strategies for Finding and Cultivating Art Buyers
As artists, it’s easy to get caught up in the idea of finding the perfect collector—a mythical person who perfectly aligns with our art and is just waiting to discover…
The Biggest Challenges Facing Successful Artists
Many artists struggle to generate reliable sales. Many of my posts here are about how to begin creating more robust, more consistent sales by increasing your exposure and optimizing your…
Artistic Productivity | Cornerstone of a Successful Art Career
Having spent over 20 years in the gallery business, I’ve noticed a key common trait of financially successful artists: they are constantly in the studio, hard at work. I would describe these artists as productive and prolific.
The realities of the art market today are such, that in order to generate regular sales and establish a strong collector base for your work, you have to have significant inventory. To a certain degree it’s a numbers game. You have to have enough work available so that you can show the work in a variety of venues and get the work in front of enough people to reach the buyers.
Video: Ask a Gallery Owner | Should I include frames in artwork photos?
In this session, I answer a question from James in CA: “I’m putting together my portfolio using Google Slides and wondered about pictures and the frame. I make custom frames…
How to Ship Paintings | A Step-by-Step Guide for Artists and Galleries
Paintings are both fragile and valuable and can prove a perplexing challenge to ship safely and efficiently. Read this free, step-by-step guide from Xanadu Gallery owner J. Jason Horejs to learn how to best approach the shipping process so that your artwork arrives safely. Learn tools, techniques and tricks Horejs has acquired during his 20 years in the gallery business.
Edgar Degas
Edgar Degas was a French artist known for his paintings of ballet dancers and other scenes from everyday life. He was born in 1834 into a wealthy family, but his…
Ask a Gallery Owner: “Should I lower my art prices during an economic slowdown?”
In this Ask A Gallery Owner video I answer a question from Anne on the east coast: For the first time in my career, sales have slowed to a grueling…
Marketing Boost – Offer to Clean Past Client’s Artwork
One of your biggest enemies in building strong relationships with collectors is time. Your customers may never stop liking you and your work, but they may instead do something far…
Can Artists Deduct the Value of Artwork Donated to Charities or Non-Profits?
Today, a question arose in our Art Business Academy Q&A session regarding the tax implications of donating artwork to charities or non-profits. An artist who donated a large painting to…
What I Learned by Participating in an Art Festival | Part 4 – Results and Teardown
Over the last week, I’ve shared my experience preparing for, setting up, and participating in an outdoor festival in Pinetop, AZ, where we have our second gallery. Overall, it was…